Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers
Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. These longer purchase…
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Added by Larisa Bedgood on July 18, 2016 at 12:35pm —
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Part III: Gather Data to Dominate
Hopefully you’re already convinced social selling has a lot to offer your dealership. In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition. In addition to building relationships with consumers and becoming a top-of-mind resource, by amping up your social media presence, your dealership can glean plenty of useful data that will come in handy when…
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Added by Joseph Little on June 28, 2016 at 11:02am —
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How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry
Connectivity and digitalization are the number one key trends disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey…
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Added by Larisa Bedgood on June 14, 2016 at 10:00am —
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The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…
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Added by David Metter on May 24, 2016 at 10:30am —
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According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add…
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Added by Larisa Bedgood on April 14, 2016 at 3:15pm —
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Inc. 5000-ranked automotive digital marketing company introduces industry’s first dealer-facing, real-time conquest data configurator as part of expanded 3 Birds ME™ marketing platform
Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its enhanced and expanded 3 Birds…
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Added by Kristen Judd on April 2, 2016 at 9:00am —
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It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone, somewhere will see it and decide to buy a car from them.…
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Added by Mike Gorun on March 29, 2016 at 8:25am —
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The residents of Missouri and Illinois had a rough start to 2016 after the…
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Added by David Metter on March 17, 2016 at 11:57am —
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Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose.…
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Added by Larisa Bedgood on March 15, 2016 at 11:00am —
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How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking
Through endless digital and…
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Added by David Metter on March 7, 2016 at 1:30pm —
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The latest craze to have hit automotive sales where customer engagement is concerned has been texting. You can scarcely scan any industry blog/newsletter headlines or attend any best practices seminar without the writer or speaker reminding you that everyone is texting these days and therefore you must text your customers.…
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Added by Jeff Novak on February 15, 2016 at 1:30pm —
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What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the office, and so on.
Sound familiar? There…
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Added by John J Bottone on January 25, 2016 at 7:31am —
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One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing. Finance reserves are a hot topic right now between NADA…
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Added by Ken Luna on January 25, 2016 at 7:00am —
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Big data is a buzzword that’s been floating around the auto industry for some time now. Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching those people that aren’t your…
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Added by David Metter on December 31, 2015 at 9:08am —
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Consumer Experience Meets Technology
Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said. Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…
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Added by Joseph Little on December 10, 2015 at 3:30pm —
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Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers
Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high expectations…
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Added by Larisa Bedgood on November 19, 2015 at 2:31pm —
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Personalizing Customer Experience with Intelligent Advertising
Get to Know Your Customer
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…
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Added by Joseph Little on November 6, 2015 at 4:07pm —
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The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has introduced yet another way to communicate: push messaging. In…
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Added by David Metter on November 5, 2015 at 9:35am —
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Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand…
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Added by Larisa Bedgood on October 29, 2015 at 1:58pm —
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Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of satisfaction swept over you for a job well done. Then Facebook intervened…
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Added by Paul Moran on October 16, 2015 at 8:15am —
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