As we see digital retailing becoming more desirable to consumers, it has never been more important for dealers to ensure that their processes and technologies deliver on the promise for consumers. There is nothing more frustrating to a consumer than attempting to transact online with any company just to encounter obstacles and frustration. It only adds to…

As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles?

What I’m hearing from dealers is that digital retailing tools are a great research platform and the majority of consumers prefer to complete some purchase steps online. But, many  consumers still prefer to complete deals in the traditional…

Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.

Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.

Are you ready for the glut of lease vehicles about to hit the market?

According to J.D. Power, nearly 2 million vehicles are coming off lease over the next five months. Attracting and selling to end-of-lease customers is a huge opportunity to emerge stronger from the current market downturn.

Competition for these buyers will be…

By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal interaction.

Like many of you, I am currently working from…

In a time where the whole world is living one day to the next, we’re inspired by the strength and resilience that automotive has shown through these past critical weeks. 

Influencers like …

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.

 …

How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?

Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…

There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.

If…

What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their…

Video has historically played a major role in car dealerships; from training with VHS tapes, to video messaging, text and Live Video Calling. As 2019 draws to a close and we approach 2020, it is clear that when it comes to consumer…

Friday, February 21, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook

Google just launched its Dealer Guidebook 2.0!

It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.

In this…

Long Beach, CA —January 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…

Creating a Better Dealership Experience for All!

Thursday, January 23, 2020

9:00am PST / 12:00pm EST

REGISTER HERE:  https://digitalairstrike.com/Creating-a-Better-Dealership-Experience-for-All 

The one thing all car buyers and service customers…

10 Easy Ways to Use Video to Promote Your Dealership

Thursday, January 16, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership

72% of consumers prefer learning about a…

Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy.

Don't forget to subscribe: http://bit.ly/2lAyOMK

—— Topics Covered…

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailored ads and messaging.

Don't forget to subscribe:…

Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back!

Host Dane Saville brings back Reunion Marketing's CEO Dave Spannhake to share the results (CPC, CTR) of dealerships using the Intelligent Social approach, which is a strategy built on these three pillars: ad…

Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.

Don't forget to…