In business, you are what you are perceived to be.  Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important, however, is how customers that have never stepped foot in your business perceive you. Before they ever step foot into your…

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Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…

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A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.

 

According to the study, 61 percent of retailers feel customer retention has become more difficult, and…

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Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered. He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey that is widely regarded as the world’s best bourbon. While drinking, they talked to the bartender who explained to…

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I came across an article recently by Jeffrey Gitomer that really hit home. In essence, he said that there are countless awards given out for levels of “customer satisfaction” by many companies including the likes of JD Powers, and Consumer Reports. The winners of those…

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Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the world? Many would say it’s Disney’s philosophy and…

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PEO on Entreprenuer.com 

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Service manager needed. Last one quit over pay. Candidate must have proven record of poor CSI and lack leadership ability. Poor selling skills a must.



Did you ever get to the point while reviewing resumes and doing initial interviews, that an ad like the one above was the one you actually posted?



When I began the service drive part of my career at a dealership, the prevailing idea was that you can either sell or be good with customers. I started as one of 11 advisors at a… Continue

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I will be posting here soon, and providing insight into the world of automotive recruiting. I would like to know what you want to see regarding types of information (recruiting related) you may have questions about, or are seeking additional information on..…



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