When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their…
ContinueAdded by sara callahan on January 2, 2019 at 10:20am — No Comments
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …
ContinueAdded by Todd Smith on November 29, 2018 at 10:32am — No Comments
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…
ContinueAdded by Todd Smith on November 13, 2018 at 11:47am — No Comments
Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have. Chief among them is the ability for interested car buyers…
ContinueAdded by Todd Smith on October 30, 2018 at 10:01am — 1 Comment
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process consumers conduct a considerable amount of research and visit many different touch points. A major goal of any…
ContinueAdded by Brett Sutherlin on September 25, 2018 at 10:05am — No Comments
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it went public, Facebook…
ContinueAdded by Todd Smith on September 20, 2018 at 10:00am — No Comments
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.
A customer ordered some copper from a business that promised it to be of the highest…
ContinueAdded by Todd Smith on September 6, 2018 at 10:04am — No Comments
Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining information.[1] He also knew…
ContinueAdded by Todd Smith on August 30, 2018 at 10:02am — No Comments
Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves are so big and heavy that you can’t just paddle out. I take this boat out and paddle to ride my first…
ContinueAdded by Todd Smith on August 23, 2018 at 9:54am — No Comments
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the…
ContinueAdded by Todd Smith on August 16, 2018 at 9:57am — No Comments
Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.
For dealerships, customer information is only the beginning of…
ContinueAdded by Todd Smith on August 10, 2018 at 11:40am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…
ContinueAdded by Doug Van Sach on July 16, 2018 at 9:15am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…
ContinueAdded by Doug Van Sach on July 16, 2018 at 9:15am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of employees in how to properly interact with customers and treat them … well,…
ContinueAdded by sara callahan on June 28, 2018 at 9:30am — No Comments
Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can…
ContinueAdded by sara callahan on May 24, 2018 at 9:48am — No Comments
Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet Manager at your dealership, the fact remains that…
ContinueAdded by Steve White on April 10, 2018 at 9:38am — No Comments
Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly live in a super connected world, people are, in fact, less connected than ever. We communicate…
ContinueAdded by Timmy D. James on March 16, 2018 at 9:44am — No Comments
Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are some tips:
Added by sara callahan on March 2, 2018 at 9:30am — No Comments
Added by Chris Price on March 2, 2018 at 9:19am — No Comments
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 9:30am — No Comments
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