Car-Mercial has developed a way to squeeze others off of the first page of search results. The results made my chin drop! They do this by producing a large amount of custom professional videos for each of their clients. These videos are matched with an extensive key word list (unique to each brand/vehicle/location) and uploaded to numerous video search engines. From there the videos get picked up by thousands of additional sites and displayed all over…
ContinueAdded by Michael Paulson on November 4, 2010 at 11:30am — No Comments
All around the country people are making plans for their holiday celebration. Seems at times that our sales people are distracted, many think they can not compete with the man in the red suit. Not True! In over thirty years in the automobile business, I was once one of those who relaxed in the holiday season. In 1994 while trying to work this new tool called "the internet" I discovered there was business out there. I just had to place my…
ContinueAdded by Craig Darling on November 1, 2010 at 12:17pm — No Comments
As this months topic fits right in with what I do... I am delivering a paragraph or two.
If you really want your internet to provide you with outstanding opportunities to do business, lets think a little bit about our approach. Do you have a BDC or are you still using an internet department? If your using a BDC you are certainly headed in the right direction. A seperate internet department, not so much.
An internet…
ContinueAdded by Craig Darling on October 12, 2010 at 2:44pm — No Comments
With the seemingly hundreds of lead generating tools or leads to buy out there who do you choose. Well I have found that buying "scrubbed" leads from a provider is almost a total waste of resources. How did the provider get the lead to begin with? Well I've come understand that they buy them from someone who bought them from someone else and so on and so forth well that's not appealing to me not to mention in the right now frame of mind of I-net customers those leads are often 1-2 days old…
ContinueAdded by Rick Wuest on October 6, 2010 at 10:59am — No Comments
You have all the tools. A good web site, a contact management system, lots of inventory new and used. You have invested in people of all stripes. Lot attendants, sales people and managers. Everyone seems ready to go. But you are not selling like the old days. Your cost per up is through the roof, perhaps you wonder how long you can hold on.
The truth is, you may be ready to answer yes to the title question. If your team is in place, why not tweek your process just a…
ContinueAdded by Craig Darling on September 28, 2010 at 4:00pm — No Comments
Added by Mike Myers on August 15, 2010 at 8:05pm — 5 Comments
As a veteran of the Automobile business I understand the pressure on Managers to deliver on every up that visits the property. Some Dealers say each up or opportunity has a cost of about $350 in marketing expense. I certainly remember some of those opportunities, desking the loss leader first thing Saturday morning.
I also understand, from 10 + years of Internet marketing, dealers I have worked for are spending as much as 15K monthly to pay for leads. Those leads are also…
ContinueAdded by Craig Darling on August 4, 2010 at 4:32pm — No Comments
Creating and managing your internet presence is a massive undertaking with equally large opportunities and will require more than building a website…
ContinueAdded by Grant Cardone on July 11, 2010 at 11:30am — No Comments
When someone is given the task of starting up an e-commerce business for an automobile dealership they are bombarded with what to do and what not to do. It can be so discombobulating that your head will literally start spinning. Let's start with wondering which vendors to use when it comes to things like your website, data feed management, and the where to and which places to effectively market your inventory. Now throw a wrench into it with the all the different companies…
ContinueAdded by Bradley Belford on June 5, 2010 at 4:38pm — 1 Comment
Added by Todd Smith on May 21, 2010 at 11:15am — No Comments
Added by Todd Smith on May 4, 2010 at 4:12pm — No Comments
Added by Jos Myers on May 4, 2010 at 10:42am — 2 Comments
Added by Todd Smith on April 27, 2010 at 3:42pm — No Comments
Added by Todd Smith on April 13, 2010 at 10:57am — No Comments
Added by Todd Smith on April 6, 2010 at 9:53am — No Comments
Added by Mike Myers on March 11, 2010 at 2:48pm — No Comments
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