As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).
These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…
Added by Joe Friedrichsen on October 13, 2020 at 11:00am — No Comments
Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…
ContinueAdded by Timmy D. James on September 18, 2020 at 10:38am — No Comments
While some dealerships have done an incredible job of surviving the storm that is the COVID-19 pandemic, in many cases, sales and service have decreased. Customers still want to buy cars and service their vehicles, but a good amount are still in a self-isolation.
As a result, most dealerships have experienced a decline in service revenue at a…
ContinueAdded by Sean Reyes on August 28, 2020 at 9:38am — No Comments
Today's Environment
Do you ever get fed up with the chatbots that keep appearing on websites even after you have shut them down? Well, many websites could use some chatbot best practices! That is just one of several things I find that need to be fixed on dealer websites to improve the consumer experience.
I don't know how many of you have gone and tried to navigate your dealer website. In many cases it is confusing and an absolute nightmare. It is…
ContinueAdded by Ujj Nath on August 20, 2020 at 10:42am — No Comments
Customer experience can make or break a dealership. It is a term often used when making marketing strategy plans, but is it front of mind for every dealership employee; especially those who communicate with customers directly? If your sales and BDC staff are relying on old school phone and internet techniques, it’s not. The language salespeople use with…
ContinueAdded by David Malone on August 12, 2020 at 11:01am — No Comments
In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.
So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…
ContinueAdded by sara callahan on July 15, 2020 at 9:41am — No Comments
Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…
ContinueAdded by Timmy D. James on July 14, 2020 at 9:39am — No Comments
Are you sending out a monthly newsletter to your customers?
You should be.
It's such an easy way to touch base and keep you in the front of their minds.
Your newsletter can provide great value by informing your customers with interesting content that resonates with them. Make sure that you are shining through…
ContinueAdded by Damian Boudreaux on May 18, 2020 at 11:00am — No Comments
Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.
Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.
Added by Joe Friedrichsen on May 14, 2020 at 10:00am — No Comments
By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal interaction.
Like many of you, I am currently working from…
ContinueAdded by Timmy D. James on April 23, 2020 at 11:29am — No Comments
Rebellion is a strange thing. It conjures up the image of an underdog fighting an unjust power. And yet, the word implies a considerable resistance that is often unsuccessful.
A teen going head to head with a parent (a battle of wills). The Confederacy seceding from the Union (we know how that turned out). The Rebel Alliance standing up to the Galactic…
ContinueAdded by Scott Monty on April 23, 2020 at 11:26am — No Comments
Having trouble understanding how your dealer's digital campaigns are performing? If so, you're not alone. This is a common challenge for dealers and advertisers in general.
To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s…
ContinueAdded by Joe Friedrichsen on April 22, 2020 at 10:30am — No Comments
In a time where the whole world is living one day to the next, we’re inspired by the strength and resilience that automotive has shown through these past critical weeks.
Influencers like …
ContinueAdded by Ilana Shabtay on April 17, 2020 at 3:00pm — No Comments
Anyone who idolizes you is going to hate you when he discovers that you are fallible. He never forgives. He has deceived himself, and he blames you for it." — Elbert Hubbard, 1901
Did you ever send a fan letter to someone?
Maybe you were just a teenager with a crush on a TV star. Or a Sherlock Holmes fan who addressed a…
ContinueAdded by Scott Monty on April 17, 2020 at 12:00pm — No Comments
Added by Scott Monty on April 15, 2020 at 1:00pm — No Comments
Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.
This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…
ContinueAdded by Joe Friedrichsen on April 9, 2020 at 2:30pm — No Comments
"The advantage of living is not measured by length, but by use." — Michel de Montaigne, 1573
We had massive thunderstorms here last night. Continuous rolling thunder, lightning that lit up the entire sky, warm rains, and even…
ContinueAdded by Scott Monty on April 9, 2020 at 11:47am — No Comments
Leadership is defined by what you do for your team and industry when things get tough. I have never seen a better example of leadership than my friend and co worker. Check out Vistadash's…
ContinueAdded by Micah Birkholz on April 3, 2020 at 12:49pm — No Comments
Added by Scott Monty on March 27, 2020 at 11:00am — No Comments
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