Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to…

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook…

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?…

It's not the end all be all, that's for sure. What? But David I've been to one of your seminars, I've seen all your webinars and have read your blog posts, you're a social media guy... aren't you? In a sense you could make the argument that I am, I do preach it, I'm passionate about it and I feel that every dealership in the country can benefit from it to one…

Shrinking auto sales, profit margins and automotive advertising budgets have forced automotive advertising agencies to shift their investments from conventional radio, T.V. and print media to the internet and social media such as Facebook, Twitter, MySpace and too many more to list. Unfortunately, conventional automotive advertising wisdoms don't always apply on the Internet Super Highway. As a result,…

Hi

Some of you on these pages know me and my company. Viral Marketplace features different ways that a salesperson or dealer can manipulate the Web and their digital footprint to lower marketing costs and improve your effectiveness.

Of course our AdzZoo marketing program is changing the way that Dealerships are marketing, the reason for this message today is…

You know I love all of you guys. Hell I have worked with all of you at one point or another.

I remember the very first training session I was instructed to go to and Give, Give, Give just pops in there.

To this day I have to say that the principles taught by Grant Cardone have always been where the reality of selling cars lives. All of you are great, not as good as me but you're good. <:)

Does anyone remember who originally had the device to beam from the lot to the…

I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the

author of the post, Tac Anderson,…

Creating and managing your internet presence is a massive undertaking with equally large opportunities and will require more than building a website…

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Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." One of their definitions anyway, and the one I liked the most!…