One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with signs, while still continuing to sell them.
In June of…
ContinueAdded by Chris Miller on November 9, 2016 at 11:03am — 1 Comment
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive group chose to take a different approach, as…
ContinueAdded by sara callahan on September 21, 2016 at 8:59am — 1 Comment
This Week in Social Media
News for the Week of August 1
Twitter Searchable Stickers
Twitter recently rolled out …
ContinueAdded by Joseph Little on August 2, 2016 at 4:34pm — No Comments
This Week in Social Media
News for the Week of July 25
Periscope Replay Highlights, Tweet Embedding, and Live Autoplay
Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay. The new features make it…
ContinueAdded by Joseph Little on July 26, 2016 at 1:00pm — No Comments
Added by Joseph Little on July 22, 2016 at 11:00am — No Comments
This Week in Social Media
News for the Week of July 11
New Snapchat Memories Feature
The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments. Memories will show up right below the Camera screen, allowing for easy access simply by swiping up to open. …
ContinueAdded by Joseph Little on July 11, 2016 at 4:46pm — No Comments
This Week in Social Media
News for the Week of June 27
Twitter Adds Live Button
Twitter recently added a new button for both iOS and Android that will allow users to broadcast on Periscope from Twitter. Now users can go live simply by tapping a button in Twitter—without switching apps. When starting a new Tweet, users will see…
ContinueAdded by Joseph Little on June 28, 2016 at 10:58am — No Comments
This Week in Social Media
News for the Week of June 16
Snapchat Content Now More Discoverable
Snapchat is bringing updates to users and making its content more discoverable by revamping its Stories and Discover pages. The Snapchat Discover page will now feature a grid-style format, much like Pinterest, as well as headline previews which will allow users to…
ContinueAdded by Joseph Little on June 20, 2016 at 10:34am — No Comments
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that know how to sell cars. But very few…
ContinueAdded by David Metter on June 17, 2016 at 4:49pm — 1 Comment
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community – is the story of a dealership in Victorville, CA, featured…
ContinueAdded by Mike Gorun on June 14, 2016 at 8:29am — No Comments
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan mostly revolves around vehicle quality and diversity, as…
ContinueAdded by Mike Gorun on May 10, 2016 at 8:34am — No Comments
The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, you must be able to connect with a team, and from there an audience, and beyond that, the world. The focus should always be on that first fundamental building block – the team…
ContinueAdded by David Metter on April 13, 2016 at 11:57am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for businesses with a new way to communicate with customers that…
ContinueAdded by sara callahan on September 28, 2015 at 10:08am — No Comments
A brand-new approach to stream discovery, Meerkat welcomes live hashtags this week. By including a hashtag in stream titles, user posts will be added to the user-generated feed of hashtags at the top of the app. Hashtags that appear with an underscore include both scheduled and live…
ContinueAdded by Joseph Little on September 10, 2015 at 11:51am — No Comments
According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is,…
ContinueAdded by sara callahan on July 29, 2015 at 9:00am — No Comments
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.…
ContinueAdded by Mike Gorun on July 28, 2015 at 9:02am — No Comments
As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership. Volvo claims that “the lifetime parts and labor warranty is a commitment to both…
ContinueAdded by Chris Miller on July 24, 2015 at 8:16am — No Comments
Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day, to an incredible 4 billion per day. That’s a significant rise in less than a…
ContinueAdded by Brian Cox on July 20, 2015 at 9:30am — No Comments
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather. The article explains how Okeke has been willing to do whatever it takes for his client to keep him…
ContinueAdded by Mike Gorun on July 8, 2015 at 8:46am — No Comments
If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the consumer. Dealerships have been attempting to streamline…
ContinueAdded by Mike Gorun on June 24, 2015 at 9:00am — No Comments
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