Women-Drivers.com announced new features to its no-cost brand reputation management tools available to car dealerships. The site connects women buyers and browsers with Certified Women-Drivers Friendly™ Dealers, and allows users to locate…
ContinueAdded by Anne Fleming on November 16, 2011 at 8:00pm — No Comments
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year.
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 3:30pm — No Comments
Added by Amanda Meuwissen on August 1, 2011 at 10:13am — No Comments
As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars. There was some disagreement if this change was permanent, and today we see that it is.
The product manager for Google Local had this to say in an article posted on…
ContinueAdded by Brian Pasch on July 22, 2011 at 10:14am — No Comments
Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.
This is what their Google Places account…
ContinueAdded by Brian Pasch on July 21, 2011 at 3:00pm — 6 Comments
Don’t be afraid of bad reviews. More and more consumers are going online and posting reviews, and other consumers are reading these reviews and using them in their purchase decision process. With the growth of social media sites like Facebook, Twitter, Yelp, mylife, Friendster (and the list goes on and on) these reviews are getting shared with larger and larger audiences. According to a recent study, 70% of online consumers consult ratings or reviews before purchasing, and that same…
ContinueAdded by Joe Castle on July 20, 2011 at 4:01pm — No Comments
Added by Anne Fleming on April 18, 2011 at 2:50pm — No Comments
Added by The Cobalt Group on March 23, 2011 at 5:43pm — No Comments
There are those who may be too busy, don't believe in the use of 'social media' or think it's going away, but just as it is with any business, the automotive industry can only benefit from its use. Social Media can be defined as "media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques"1. There are many…
ContinueAdded by Tanya C on January 12, 2011 at 5:06pm — 2 Comments
Added by Brian Pasch on December 5, 2010 at 1:55pm — 1 Comment
Added by Brian Pasch on November 17, 2010 at 7:55am — 2 Comments
Added by JD Rucker on November 9, 2010 at 11:51pm — No Comments
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Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management Process…