With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:
1.) New eBay accounts require some “Seasoning” similar to the historical…
Since the onset of the $5 charge on Craigslist, dealerships have taken on a multitude of approaches on how they not only understand this marketplace, but more importantly utilize this marketplace to attract customers to visit their dealerships.
The most important thing that we have learned is that dealerships not posting inventory are…
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
There was a time not too long ago when the live chat icon on websites was both a rarity and a novelty. Inquisitive site visitors would notice the live chat software prompts in the form of a button on their favorite Internet hotspots but would be too scared to click them for one reason or another. Those days are gone now and while thousands of upmarket and progressive…
Most car dealers are not spending sleepless nights worried about their IT and technology but, based on what we are seeing every day, they should be very concerned. Technology requires constant vigilance and a level of attentiveness that just doesn’t exist in many…
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how…
Fellow Dealership Vendors - Would you like the best Live Chat Software for your own website for free? No Problem, just contact me, and I will get you started.
There is no obligation at all to do business with us, just wanting you to see and use what we have created.
How do we define “thought leadership,” or more specifically, how should the term be applied to the retail automobile industry? According to Wikipedia, the term “thought leader” was coined in 1994 by Booz Allen Hamilton, a Fortune 500 corporate consulting firm, and it was used to describe individuals or firms that introduced business ideas that “merited attention.” Without question, thought leaders tend to be the most successful people or organizations within their respective fields. However,…
It looks like Auto Trader needs money much like Facebook did a while ago, and you know how that has gone so far!
As I travel around the country ans work with dealers on maximizing leads, traffic and driving more sales I have noticed more and more that dealerships are looking for "FREE" or low cost ways to promote their vehicles. Sites like Craigs's List and kijiji (Ebay), are currently changing the online marketing…
March is a great time to “spring clean” your personnel files. It isn’t fun but it is necessary if an employer wants to ensure compliance with record retention regulations. Annual “spring cleaning” or audit also provides an opportunity to correct any issues prior to an external audit by the government or as part of a lawsuit! Organized and compliant personnel files will improve the overall efficiency of the department-nobody likes searching for…
Beta has started on the new CarChat24 dealer chat software.....should have dealers live and chatting by next week :-). Still time to get in on the Beta and the Free use of our Premium pro 5 operator version! Click below if you want to get started :-)
CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our free 24/7 Staffed Back-Up support.
CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our free 24/7 Staffed Back-Up support.
Offer: Approved dealers who are willing to actively…
As a performance consultant for Proactive Dealer Solutions I travel around North America helping dealerships contact their customer base and help them grow their business. These same dealerships ask my advise on a regular basic on CRM's and which one they should select to maximize BDC and make it easy for their staff as well.
This is always a challenging question, but I never back down from a challenge in my life. Here are…
Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing. 2012 will see a majority of dealerships dedicating more resources to their …
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …
ActivEngage was honored to have its CEO and Co-Founder Todd Smith featured as a keynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …