In the modern day, auto dealership owners are being encouraged to tap into the benefits of mobile marketing. So, what are the reasons why a dealership should use mobile marketing? Is it the only effective form of marketing today? Does it mean that other forms of marketing are obsolete? Mobile marketing is in no doubt among the best forms of marketing today. The use of mobile devices has been on the rise in recent times and thus business owners find it…
ContinueAdded by Fred G. Slabine on November 3, 2014 at 8:00am — No Comments
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an…
ContinueAdded by Brian Cox on October 27, 2014 at 8:18am — 2 Comments
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even make an argument that driving your business…
ContinueAdded by Peter Martin on October 23, 2014 at 3:28am — No Comments
As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional pleasure that results from that…
ContinueAdded by Timmy D. James on August 8, 2014 at 9:25am — No Comments
Blogging to Drive Sales
Automotive marketers are shifting their budgets away from “interruption” advertising. Because 1/3 of the world’s population is on the internet, it is critical that auto, boat, motorcycle and boat dealers go inbound vs outbound to rev up revenue and sales. It goes without saying, dealers need to be where their buyers are in order to…
ContinueAdded by Fred G. Slabine on April 22, 2014 at 3:06pm — No Comments
Most Of What You Write Won’t Be Read (Well… Almost)
I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about…
Added by MANNY LUNA on December 1, 2013 at 3:00pm — 2 Comments
I revisited the Dataium study that was commissioned by Cars.com:
"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."
Add all of a dealerships internet related expenses:…
ContinueAdded by Doug Davis on June 1, 2013 at 10:00pm — No Comments
In all the internet, is there a less innovative ad type than the pre-roll?
It's pretty much just the classic 30-second spot, lifted from broadcast TV and occasionally shortened to 15 seconds.
Yet when it comes to online video, in the end, that's where the action is. The ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, it…
ContinueAdded by MANNY LUNA on January 10, 2013 at 11:00am — No Comments
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…
ContinueAdded by Michael Cirillo on January 6, 2013 at 1:30am — 2 Comments
I know this Video was uploaded some time ago, but it still is showing up on the serps. Please take down!…
ContinueAdded by MANNY LUNA on December 16, 2012 at 4:30pm — No Comments
Today, some excellent training from Steven Resell on how to research and write a blog post quickly.
We have have featured Steven several times on this site and while he is not one of the best known internet marketers out there, I have always considered him one of the best teachers.
In fact, I love the fact that he doesn’t come at you with all…
ContinueAdded by MANNY LUNA on November 28, 2012 at 7:33pm — No Comments
It must not have been an easy decision for Univision, the Spanish-language media giant, to join ABC in creating an English-language TV network and digital…
ContinueAdded by MANNY LUNA on November 27, 2012 at 11:00pm — No Comments
Google recently got into the credit card business and they expanded the program recently.
A WebmasterWorld thread…
ContinueAdded by MANNY LUNA on November 22, 2012 at 8:30pm — No Comments
Added by MANNY LUNA on November 21, 2012 at 4:00pm — No Comments
Dealers should be pushing all there content out to all the social sites the next 11 days!
Posted By: Manny Luna CEO VL Automotive…
ContinueAdded by MANNY LUNA on November 19, 2012 at 1:00pm — No Comments
Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). It didn't take long for…
Added by MANNY LUNA on November 6, 2012 at 2:17pm — 1 Comment
“How can I get more traffic?” is one of the MAIN questions people ask me.
But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.
Looking for “traffic” is a HUGE mistake.
Why?
Keep reading.
Traffic makes us focus on the raw numbers, but…
ContinueAdded by MANNY LUNA on November 4, 2012 at 1:21am — No Comments
Added by Ian Nethercott on October 16, 2012 at 6:39am — No Comments
Having run my own brick and mortar businesses for a number of years I am very familiar with the ebb and flow of customers and their spending habits. I have always tracked sales, customer count, costs and how effective my marketing has been. Whenever I noticed any kind of downturn I immediately looked for answers.
If I were to have had an unexpected downturn in the last month or so I would have been scratching my head wondering why just like many of you may be doing right now. One of…
Added by Reg Proctor on June 12, 2012 at 4:54am — No Comments
Added by Sean V. Bradley on May 4, 2012 at 12:30pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by