John Q. is a underachiever at ABC Motors. His HPRO is at .9 and his Gross Profit Margin is below 70%. Now, John Q. is not necessarily a bad guy. In fact, he is a likeable and hard-working employee. He comes to work on time and believes he contributing to the overall success of the Service Department.
Johns current performance level is not acceptable. And the consequence of not taking action has verifiable results. Take a look at Johns numbers.
One of the biggest you’ll face (if you have not already) is becoming more effective as a Communicator.
This is part 4 in a series on Leadership for 2011.
The Leader in 2011 is a vastly different Leader than one from 1991 or 1981. The changes in personnel, technology, training, communications and knowledge DEMAND a Leader that is a better Communicator than one from those eras.
Once in a while a great deal comes along. Your friend has tickets to the game at half price…you find the golf clubs you want on sale at 40% off…the caterer for your daughters wedding throws in two bottles of champagne for the wedding party… great deals come in all shapes and sizes.
This is a great deal.
DealerPro Training Solutions is sponsoring 10 Training Sessions covering topics…
We are very excited to announce the opening of our new Florida office! We will be able to work very closely with the Florida automobile dealerships to create a strong trained sales staff.
1. Mind conditioning. Top-performing sales professionals train their minds, not just their bodies. You can train your mind to achieve success. Learn how you can take control, develop a positive self-image, and accept full responsibility for your actions.
Don Reed, CEO of DealerPro Training Solution is scheduled to present "Implementing The Four Essentials To Service Absorption" at the NADA Convention in February 2011. There are four seminars to choose from. Friday February 4th@1:30pm in Room 2018 West.
Saturday February 5th@1:00pm in Room 303 South Esplanade.
Sunday February 6th@11:00am Room 2016 West.
Monday February 7th@8:30am Room 2016 West.
Don has been a Top 10 NADA Convention Speaker since 2007. He…
I was at a Dealership the other day that had laid-off the receptionist. She was also the person that managed TheTraffic Log. So I asked the Sales Manager, “who is taking care of the traffic log ? ”... “I am”, he said. .... “Well, when you step out, who manages the log?” ... “The salesmen”, was his answer.…
Anytime of the year is time for reflection, goal setting and renewed committment.
However, this time of the year is particularly important as the year is winding down and we take time to look at what we have accomplished in 2010 and what we would like to do better in 2011.
This is not a “Goal” setting blah blah blah blog post. If you are in a Leadership position in your Dealership and you need a lesson on Goal setting and business planning,…
“Maintain your profit margins at 45% C/P Parts and 75% C/P Labor” says Don Reed, CEO of DealerPro Training Solutions.
Maintaining your profit margins is not always easy, and it’s not getting any easier! If you are struggling with profit margins, the first thing you must do is measure what you are getting.
The financial statement is the place to look. On your financial you will find month end data as well as year to date. What we want to take a look at it is the month end… Continue
Added by Leonard Buchholz on November 30, 2010 at 11:13am —
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Two friends are out hunting, and as they are walking along they come upon a huge h*** in the ground. As they approach it they are amazed by the size of it.
The first hunter says “Wow, that’s some h***; I can’t even see the bottom. I wonder how deep it is.” The second hunter says” I don’t know, let’s throw something down and listen and see how long it takes to hit bottom.”
The first hunter looks around and spies an old automobile transmission lying in the grass. He tells the… Continue
Added by Leonard Buchholz on November 29, 2010 at 11:57am —
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My first job in the car business was working for this crazy family who owned 2 dealerships. The patriarch of the family had immigrated from Europe and loved talking to his customers. He would turn on the “Swiss Country Gentleman” shtick and they would eat it up like ugly girls asked to the Prom. He even had commercials on late-night local TV using the same persona telling everyone that “Our salesmen don’t work on commission”. This brought a lot of people into the store and they… Continue
One of the most frustrating things that Service Advisors have to deal with is the unavailability of the Customer after they have left the Dealership.
In 100% of the cases there is a series of steps the Advisor can do during the writeup and repair process to increase the chances that they will be able to contact the Customer once the vehicle has been inspected or the repairs have been completed.
Step Number One.
Get a “Pre-Approval” amount. This is amazingly… Continue
Added by Leonard Buchholz on November 11, 2010 at 3:05pm —
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You know, where everything just seems to come together.
Customers seem to be in a great mood. Technicians and Parts are not arguing at the back counter. The Owner comes in and smiles at you for no particular reason.
Just a great day.
And then you ask yourself "Why isn't everyday like today?"
I can tell you what the difference is.
Daily Goals.
When you have Wrtten Daily Achievable Goals your day… Continue
Every week I am in a Dealer and have found certain things to be true for those that are successful and those that are not.
In Dealers that are successful, they make the hard decisions.
The gather information, investigate, counsel with whom they need to and decide. Once that decision is made, it is broadcast to everyone it needs to be and implemented immediately.
In Dealers that are struggling, this process is broken.
The World is flat, the Sun revolves around the Earth and a Toyota Franchise in mid-February is not the smart move if changing employers. These statements have one thing in common; all were accepted as fact by a certain number of the populace, some of those within my own sphere of peers and family, at some point in history.
As I weighed the decision to make a career change and go back to the Store I began this crazed… Continue
When it comes to automobile sales training, it's true that there's plenty of good information out there. The problem is, if it's not simple to do, and easy-to-understand; then it will probably not be duplicated or taught very well to the others inside of your dealership. First seven years of my sales career I focused on becoming the best sales person I could by getting my hands on the best information, listening to the best trainers; and practicing, drilling and rehearsing every bit of what…
Client Development can be the single most important difference between a sales person who makes $35,000/yr and a top pro that makes $75,000 to $100,000+. Do you want to double your income? Wait for it……. Talk to twice as many people! It’s no great revelation! If you talk to 10 clients for the week and sell 3, then if you want to sell 6 you have to talk to 20 clients’ right??(Nod head now) The numbers are always the numbers, and the numbers are always right.
You need to go outside your… Continue
Added by Paul Hardy on September 21, 2010 at 8:22am —
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