The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

Your standards should be exactly the same for your live chatting team. But how are their conversations even remotely similar?

The Greeting

As the saying goes, you only have ONE chance to make a good first impression. You have to make it count! Your…

In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In the automotive industry, there are many companies…

Dealers, there’s something fishy going on with the major automotive website providers.

Problems that affect search results are popping up left and right, but no one is willing to accept responsibility and fix the issues. Instead,…

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can help bring your dealership…

Blogging to Drive Sales

Automotive marketers are shifting their budgets away from “interruption” advertising.  Because 1/3 of the world’s population is on the internet, it is critical that auto, boat, motorcycle and boat dealers go inbound vs outbound to rev up revenue and sales.  It goes without saying, dealers need to be where their buyers are in order to…

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and…

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…

In today’s digital space, marketers are shifting their budgets from “interruption” advertising.  This is why Palm Beach County Affordable SEO is so critical to the success of local auto, boat, motorcycles and boat dealers.  An SEO firm can help you create an inbound marketing campaign that will render your dealership a competitive advantage; enhancing online reputation and…

You might remember the famous Hans Christian Andersen story called The Emperor’s New Clothes. It’s about a team of con artists who sell an emperor a “magical suit” of clothing that appears invisible to stupid or incompetent people. Of course, the emperor had bought nothing but thin air - but all of his trusted…

Most Of What You Write Won’t Be Read (Well… Almost)

I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about…

ALBANY, N.Y. – August 5^th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) has launched a new website, re-designed with a modern look, more intuitive navigation and offering more educational materials for auto dealers. The new website is designed to be a resource for auto dealers looking for information related to dealership management systems (DMS), Auto/Mate company news and more.

“We want to make it as…

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.

Happy Independence Day! A quick thought that I'd love your feedback about:

We've been researching the usage and effectiveness of heatmap and eye tracking testing.

a) Have you used it to measure your website? If so, what have you learned from it?

b) If not, how come you haven't? What's holding you back?

Thanks for reading! Look forward to hearing your replies!

Adam Ross

Managing…

   How do you know if your web provider is doing the best possible job for you?   How do you know if your SEO/SEM is really working?  Who knows someone who can look at web page and everything about it to see if changes needed to be made.  

Recently, I caught one of my favorite movies Joe Dirt on Comedy Central. Not sure why I like this movie (not a huge David Spade fan), but something about this movie; maybe it’s the the story, or the music, Joe’s wicked mullet, Kid Rock’s character, Brandy, or just a nice combination of it all?

While I have seen this…

There was a time not too long ago when the live chat icon on websites was both a rarity and a novelty. Inquisitive site visitors would notice the live chat software prompts in the form of a button on their favorite Internet hotspots but would be too scared to click them for one reason or another. Those days are gone now and while thousands of upmarket and progressive…

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it was.These days, anytime I want an answer for something whether it’s who…