You can’t Bing like you Google. What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.
Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…
ContinueAdded by Paul Potratz on August 19, 2016 at 11:41am — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.
Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…
ContinueAdded by Paul Potratz on July 29, 2016 at 5:22pm — No Comments
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…
ContinueAdded by Paul Potratz on July 26, 2016 at 10:31am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 10:28am — No Comments
Sick of hearing about Pokemon Go?
You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.
But why?
It could help you get more leads, but the most important part is that it will connect you…
ContinueAdded by Paul Potratz on July 19, 2016 at 2:17pm — No Comments
Have you ever heard the statement that “Life begins outside of the comfort zone?”
The Comfort Zone is certainly a place that beckons us all at one time or another. Resisting the allure of resting on past or current success is not that easy at times, and when we are doing okay and the pressure is off it can be easy to give in and put…
ContinueAdded by David Lewis on August 19, 2015 at 12:18pm — No Comments
Maybe you think you're disciplined...
Added by Marsh Buice on December 8, 2014 at 12:30pm — 11 Comments
Like any well-run organization, success in the dealership environment is interdependent on how clear the processes are and how efficient the associates perform within that system. There's an old business axiom that states “it’s either a process problem or a people problem". Each department is linked together through a myriad of different…
ContinueAdded by Joe Clementi on September 19, 2014 at 11:54am — No Comments
The end of month is here and if you’re excited and ready to embrace it chances are you are having a good month. If you are on the other end of the spectrum, well then most likely you have already given up.
If you have been trying to find the “secret” to massive success by “hoping” that it will arrive on your “someday ship”…
What…
Added by Joe Clementi on July 30, 2014 at 12:52pm — No Comments
Yeah that's right, you heard me... I'm talking to you... I'm calling you out.
I'm looking you in the eyes (OK well, not really since you are probably reading this article, but figuratively, I am burning a cyclops type h*** in your face right now) and telling you that you don't stand a chance.
I'm telling you that if…
ContinueAdded by MANNY LUNA on March 22, 2014 at 6:00pm — No Comments
With the advent of Social - Media why are U.S. Auto Companies still pouring Millions of Dollars down the "Black H***" of C.S.I. Survey Programs ???? This is a Dinosaur approach completely ineffective & a total waste of resources. Dealership level "Time Current Concern Rectification Plans " must be in place 24/7/365. Nothing else is acceptable ....Agree or Disagree ?????? Let's Talk ..........
Added by Gordon Campbell on January 9, 2014 at 11:51am — No Comments
What single piece of evidence can you present to a potential customer that will separate you from the competition? Before you answer that question I want you to think about the “purpose and not the result.”
Technology can be a great neutralizer in the effort to differentiate one sales person from another. Statistics according to a recent article in Automotive News…
ContinueAdded by Joe Clementi on January 4, 2014 at 3:02pm — 2 Comments
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 5:36pm — No Comments
Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it? Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.
A savvy …
ContinueAdded by Ketty Colom on December 13, 2012 at 11:43am — No Comments
Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.
The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…
ContinueAdded by Paul Potratz on October 26, 2012 at 11:11am — No Comments
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to your website when they’re already in your store? Consumers today are more wary than ever of car sharks – and now they…
ContinueAdded by Stephen Jackson on October 9, 2012 at 2:53pm — No Comments
Your dealership, like any business, has a mission. It might be to sell the most cars in the region. Maybe you’re focused on retention through your service department or simply providing the best dealership shopping experience for your customers. Whatever your business…
ContinueAdded by Stephen Jackson on October 2, 2012 at 2:30pm — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
13 Tips for Automotive Service Center Marketing from…
ContinueAdded by Paul Potratz on September 18, 2012 at 4:57pm — No Comments
Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers who are…
ContinueAdded by Paul Potratz on September 5, 2012 at 4:16pm — No Comments
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