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Best Selling Author, Dr. Willie Jolley Will Be The Keynote Speaker For The Internet Sales 20…

It is a great time to look back a few weeks. 7 weeks to be exact to January 1st. Did you make some New Years Resolutions? Have you reviewed them since you wrote them? 2/12th of the year is soon to be past. You can't get it back. Are you moving forward? I am excited for you because you still have time to meet all your goals for the year! So let's review a couple of important facts: first a written goal has a far greater chance of being met than an unwritten goal. So write it down!

Next…

some of you that read the title are probably saying there's more than one right way, and that's true, but I'm a big believer that everything we do should first have the consumer in mind. That said, making mobile videos and using them for follow up on YouTube may not be the best thing for your consumer.

why not you ask? Let me ask you this do you think that a person likes having a video with their first and last name publicly shared with the universe?

I know personally, I would…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an…

(The following post was written by a respected colleague of mine in the automotive industry. The author, who shall remain nameless, is one of the brightest, most energetic, hardest working and truest “team players” I’ve ever met. His/her frustrations are far too common in most industries; but are especially common in automotive. His/her words should be heeded by OEMs who’ve enjoyed moderate success despite their shortcomings. Pricing transparency and other threats to virtually all OEMs’…

Best Practices in Fixed Operations—Implementing Call Monitoring

The Profits of Service

In today’s competitive marketplace many dealerships will rise and fall on the revenue generated by the Fixed Operations division. Additionally, the future success of the Sales side is directly related to the service experience your callers receive. About two out of every three callers reaching your dealership will ask to speak with someone in Service or Parts. Unfortunately, 20…

You Need More Than One Trash Day

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast, trying to get your senses about you and trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your windows to vibrate and the pictures on your wall come alive with chattering.

Seconds later, the engine’s growls are…

I was rather appalled to read an industry article today that included a suggestion by a digital marketer that dealers should combat showrooming by blocking the URLs of their competitors while shoppers with smartphones and tablets are wandering their own showroom or lot.

Additionally, one dealership GM said that he gave all his sales people an iPad so that they could find shoppers that were comparison shopping from their smartphones, look over the shoppers' shoulders, go to the same…

In my last post about making the internet department good for gross, not just volume I talked about having the right people in the Internet Sales department.  The most important part of that was this (you will see this again too!)...

The internet salesperson should be an experienced salesperson, who can quickly and easily function as the salesperson, finance manager, and sales manager.  They need to be able to quickly answer any question, and overcome objections with…

Getting Started: App Downloads

Let’s start at the beginning.  Dealers cannot have the “If we build it, they will come” mentality when it comes to having a dealership branded mobile app.  The first thing to consider when planning your mobile marketing strategy is acquiring downloads.  This is extremely important as the success of your mobile app implementation hinges on this critical step.    

Companies worldwide are investing mega-cash to ensure…

If our natural state is joy why are there so many unhappy people out there? We can talk about state of mind all we want,  the bottom line is we are what goes into our mind. What the heck does that mean? It means if your watching the news what kind of information are you sending to your brain. What do you expect to hear on the news? Everytime I listen it seems to be negative. What goes in your mind comes out your mouth. First thing in the morning, last thing at night you take in the negative…

A message to all Automotive STARS!

Did you ever wonder how to determine who would be good at selling cars in today's market... Or if the sales applicant in front you has the traits needed to succeed at your dealership? dE members,now have an opportunity to find out by using a scientifically proven effective simulator…

Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities.  In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.

Selling is like dating.  Imagine you are on a first date; would…

I'm sure pretty much everyone will agree that the hardest part of running any department, is having the right people.  Whether you're in car sales or managing a McDonalds or a bowling alley, having the right people working for you is the most important part of the three P's (Product, People, Process).

With Internet sales I've seen its all to often the make or break difference.  The biggest mistake that can be made is having the wrong person responding to leads.  The most common…

You have all seen or heard Albert Einstein’s definition of insanity – doing the same think over and over again and expecting different results. And yet, day after day, in dealerships large and small, owners and sales managers trot out the same tired old sales process, watch the same decades-old videos and hire the same trainers and consultants and expect…