I can see it. It happened right about the same time that Instagram stopped counting likes. It meant that insta-beginning of the end of being Instafamous. But other platforms are here to fill the void.
TikTok anyone? Where you can still quantify likes and see entertaining videos that encourage short-form content consumption. In the process,…Continue
Added by Jim Flint on April 13, 2020 at 9:11am — No Comments
This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…Continue
Added by Joe Friedrichsen on April 9, 2020 at 2:30pm — No Comments
Ask not what the brand can do for you but what you can do to be a part of the brand. #premise #promise #Jordan #localsearchgroup #premisenotpromise #marketing #marketing #branding #brandpromise
Added by Jim Flint on April 9, 2020 at 1:12pm — No Comments
"The advantage of living is not measured by length, but by use." — Michel de Montaigne, 1573
We had massive thunderstorms here last night. Continuous rolling thunder, lightning that lit up the entire sky, warm rains, and even…Continue
Added by Scott Monty on April 9, 2020 at 11:47am — No Comments
Video solution helps dealers stay connected at a social distance
URBANDALE, IOWA and MISSION, KANSAS, April 8, 2020 — To help dealers win the battle with social distancing, VinSolutions has selected Flick Fusion’s Smart Flicks platform to deliver integrated video communications to auto dealership customers via VinSolutions Connect CRM and the Connect CRM mobile app. The collaboration makes it easier for dealership staff…Continue
Added by Timmy D. James on April 8, 2020 at 11:37am — No Comments
April 8, 2020, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall data, technology, and communications, today announced the launch of a special COVID-19 Response Kit at no cost for its auto dealer clients. The kit is designed to help improve the handling of service…Continue
Added by Dan Beres on April 8, 2020 at 10:00am — No Comments
If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.
Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific…Continue
Added by George Nenni on April 8, 2020 at 7:57am — No Comments
You’re not the only car enthusiast who dreams of becoming a car dealer. And you have many reasons to start a business in the automotive industry because it’s one of the titans of the world economy. There will always be a need for cars (new and used), at least until people come up with a more efficient mean of transportation. Who knows, maybe one day we’ll get from London to Barcelona in 10 seconds with the help of a portal? But for now, vehicles are the best…Continue
Added by Cynthia Madison on April 8, 2020 at 5:58am — No Comments
Marketing, in the new world order, isn't about someone trying to sell you something. It's connecting with individuals to know them almost as well as they know themselves.
Think about the current COVID situation. We’re in an unprecedented worldwide slowdown. Consumption economies are often driven by feelings. Fear of the…Continue
Added by Jim Flint on April 7, 2020 at 1:13pm — No Comments
KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.…Continue
Added by Dane Saville on April 6, 2020 at 6:28pm — No Comments
Bedford, TX — April 6, 2020 — Binary Automotive Solutions, a leading provider of customized programs designed to help dealerships sell more vehicles, announces Bud Brown Volkswagen is now offering Binary’s Lifetime Warranty program as an additional benefit to its customers during the economic downturn.
Using Binary’s Lifetime Warranty Program as an additional customer benefit helps Bud Brown bring value to discerning customers, an important distinction in today’s…Continue
Added by Laurie Halter on April 6, 2020 at 1:26pm — No Comments
Hi everyone! Dealer Teamwork, an automotive digital marketing provider, shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. I hope you find it beneficial.
Dealer Teamwork's executive team:
Added by Joe Friedrichsen on April 6, 2020 at 12:30pm — No Comments
We’ve gotten your questions, your emails, and your comments. We love that you’re engaging, and I assure you, we want to give you the answer to every question you have in this business. What’s mine is yours, friends! I want you to know everything I do, I want to help you in any way I possibly can, and so does Ali Reda! Keep sending in your thoughts. We are really grateful to be with you on your journey!
Today we answer the question, “How do you make every call…Continue
Added by Damian Boudreaux on April 5, 2020 at 11:00am — No Comments
Leadership is defined by what you do for your team and industry when things get tough. I have never seen a better example of leadership than my friend and co worker. Check out Vistadash's…Continue
Added by Micah Birkholz on April 3, 2020 at 12:49pm — No Comments
When business resumes as usual, will you be ready to attract the cream of the crop?
-by Sally Whitesell for Fixed Ops Magazine.
I recently spoke at a conference in Orlando. After my presentation, I noticed a workshop on the schedule: “How to recruit and keep your technicians.”…Continue
Added by Sally Whitesell on April 2, 2020 at 1:46pm — No Comments
Added by Jim Flint on April 2, 2020 at 1:44pm — No Comments
The Jacksonville Transportation Authority (JTA), Beep Inc. and NAVYA partner with Mayo Clinic to safely transport COVID-19 samples on their Jacksonville Campus
For the first time in the United States, autonomous vehicles are being used to transport medical supplies and COVID-19 tests at Mayo Clinic in Florida.
At a time when healthcare resources and personnel are…Continue
Added by Erica Olson on April 2, 2020 at 1:20pm — No Comments
For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.…
Added by Dane Saville on April 2, 2020 at 11:23am — No Comments
Let’s face the facts, today's car dealers and everyone in our industry is at war. I recommend your dealership register for disaster relief at…Continue
Added by Rob Gehring on April 2, 2020 at 9:30am — No Comments