Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?
Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz andcountless others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…
ContinueAdded by Cliff Banks on July 13, 2011 at 9:16am — 1 Comment
BDC, Internet Department, Web Sites. Yes it seems that dealers are really jumping in on doing business in the 21st century. Me too. I am always looking for ways to spread the word, promote, solicit, and generate business using the power and the economy of the Internet. In fact, just this morning, I sent out a small blast to 500 select dealers promoting a new service offering. I was amazed and shocked at what I learned.
Our…
ContinueAdded by John Fuhrman on July 12, 2011 at 10:30am — No Comments
I love watching good, strong short motivational videos. I just watched the Steve Job commencement address at Stanford, though it was 15 minutes long it's Steve Jobs...So I was entertained. My personal favorite under ten minutes is Anthony Robbins telling the Sylvester Stallone Story. I am curious who might have other great motivational stuff for me to listen to (Short and to the point to get my day going) and share with everyone here. Thank you in advance for any thoughts and…
ContinueAdded by Troy Spring on July 11, 2011 at 5:57pm — No Comments
I've been known to buy things that I don't need.
I'm not a hoarder. You won't see me on A&E, at least not yet. I prefer to call myself a "Supporter of a Good Salesman."
That being said, I'm a tough girl to sell. I have years and years of bad relationships and mommy/daddy issues that can attest to this. Also a monthly visit to a therapist who will state in a court of law, that I don't buy it…
ContinueAdded by Katie Colihan on July 11, 2011 at 10:20am — 6 Comments
Added by Trace Ordiway on July 10, 2011 at 8:58pm — No Comments
Facebook is designed and centered on engagement. Social media professionals all have various ideas on how you should do it and what works. My quick take on this is: whatever works for you – do that.
What do I mean by that? Facebook provides analytics on a per post basis. Use those to determine what types of content are causing your fans to interact with you. If people like jokes, post jokes. If people like to answer fun questions, ask fun questions. It’s that simple. I think…
Added by Arnold Tijerina on July 8, 2011 at 2:13pm — 1 Comment
I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"
So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.
What is here the status quo on response, follow up and long-term usage of…
ContinueMy experiences over the last few years has taught me that Success is not just by chance, but how well you manage your emotions, inner passions that fuels your drive and the quality of integrity with relationships you attain.
Relationships are the most important factor in life. The quality and reflection of your attitude is what people are either drawn to or pulling away from.
Selling a car,…
ContinueAdded by Lizelle Landino on July 7, 2011 at 3:09am — 5 Comments
How can this be? How can success and failure be one in the same? That doesn’t make sense. Does it?
Professional Baseball Player- Gets up 5 times in a game and strikes out, all 5 times. One would agree his performance was a failure. He is a professional, which makes him successful. Right?
Professional Golfer- Has a round of 80. Eight shots over par. A very bad day, for professional golf…
ContinueAdded by Tony Provost on July 6, 2011 at 4:55pm — 21 Comments
Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities. As a result, Social Networking has become as much a part of your corporate brand as your website. Not sure Social Networking is right for your organization? …
ContinueAdded by Stephanie Young on July 6, 2011 at 12:00pm — 13 Comments
Added by Jim Kristoff on July 6, 2011 at 9:36am — 3 Comments
This blog post can also be found at http://wp.me/p1zj9v-1l or at http://infiniteprospects.wordpress.com
Is your dealership's Internet sales process focused largely on converting…
ContinueAdded by Adam Ross -InfiniteProspects.com on July 5, 2011 at 6:34pm — No Comments
This article can also be found by visiting http://wp.me/p1zj9v-1i or http://infiniteprospects.wordpress.com.…
ContinueAdded by Adam Ross -InfiniteProspects.com on July 5, 2011 at 5:56pm — No Comments
My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good…
Added by Michael Fischer on July 5, 2011 at 4:27pm — 1 Comment
(Originally published on Dealer magazine)
It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…
ContinueAdded by Arnold Tijerina on July 5, 2011 at 2:50pm — 5 Comments
They don't make them like Red McCombs any more. Billy Joe (B.J. or Red, as he known) is a legend -- not just in automotive retail -- but in the history of American business.
When you have a few minutes, check out Brad Wernle's profile of MCombs in Automotive News. Wernle is one of the top reporters in automotive and does an awesome job of capturing…
ContinueAdded by Cliff Banks on July 5, 2011 at 9:36am — 1 Comment
What’s all your hype about? Do you even have hype? Go to a concert, they have it; infomercials have it too. Flava Flav hyped up Public Enemy- heck, even MC Hammer had his own personal hype-man in his heyday. Too Big MC's only job was to hype up Hammer and the crowd. (Unfortunately, the hype didn’t carry over well for Too Big’s solo career) Hype is your personal…
ContinueAdded by Marsh Buice on July 5, 2011 at 9:00am — 11 Comments
In recent articles, in training, and in other discussions, I've commented that monkeys can close deals. Now, when I say this in front of a live audience, I am looking for an expected reaction so that we can engage in a good program. In all cases, it is not to insult those who are successful "closers." But, the reality is, closing a deal is merely the result of proper planning and execution of the real key to selling - the process.
I would expect true closers to actually…
ContinueAdded by John Fuhrman on July 5, 2011 at 7:19am — 8 Comments
Added by Paul Potratz on July 4, 2011 at 9:30am — No Comments
Acceptance
~ Regina Hill
Acceptance means that you can find the serenity within
to let go of the past with its mistakes and regrets,
move into the future with a new…
Added by Jack Higginbotham on July 2, 2011 at 12:00pm — 2 Comments
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
© 2024 Created by DealerELITE. Powered by