Google, in an effort to help small business ensure they have an effective mobile website, has launched "GoMo".  This website (http://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn't quite up to par.

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There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.

It’s so simple…..it might overwhelm you!

And while the formula is simple…..the actual implementation is the hardest part!

The formula???????................”Embrace it”…….

That’s the ENTIRE…

It is no secret that we are all experiencing some difficult times in our respective economies and that these times are causing many in the automobile industry to question their career paths. However, even in these challenging times, there are those that continue to flourish because they seem to know something that many or their counterparts do not.  These individuals continue to give themselves pay raises every month and every year.  They have figured out some time ago that they have to make…

I've started this discussion in a few different places online, and I wanted to get this forum's take on what constitutes a third party lead.

Sitting here writing in my office in Richmond, it never occurred to me that there might be some confusion around that term. I should have gotten a clue when DrivingSales.com eliminated the "Third Party Leads" category from their product listings and …

Powered By CarWoo!, DealerRater^® Premiers PrivateBuy™

Enabled by the CarWoo! MarketPlace, DealerRater releases PrivateBuy to consumer members offering an online service providing auto consumers the ability to get great market prices and a positive online car buying experience while maintaining…

DealerELITE's Exclusive Interview with Tommy McClung, CEO of CarWoo!

1. What is CarWoo!?

CarWoo.com is an online marketplace where car buyers say what car they want and dealers make online offers to sell them a car.  The experience is 100% transparent between the…

Last week I was driving down a highway and noticed several state troopers alongside the road in an old service station. One stepped in front of my car and flagged me in to the parking area. The officer quickly walked around my vehicle checking all of my turn signals and headlights. He also quickly checked tire condition and the emergency brake function. He did use me to turn the switches and push the brake and the process took only a few minutes. The trooper also checked my current insurance…

A persons biggest fear is rejection from their peers. A sales person has the same fear when they represent a product they believe in to their peers.

Confidence Sells

Customers, and really everyone are attracted to want to deal with, and be around confident people. It seems like these people, men and women alike never face any kind of objections when they are dealing with their customers. In a sense this is true, and it is because they have earned the trust and…

It’s November and the weather is changing, so it’s time to get ready for our slow season. This is the time of year that many of us in the car business often dread because the days are long, quite boring and in the windy city where I live, you can actually feel your brain shrinking after one too many days of snow. However, this is the perfect time of year to do some housekeeping in preparation for spring, your true selling season. This is the perfect time to generate some momentum by taking…

Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…

Influential people on Twitter get hit up by so many different businesses and organizations hoping that they will help promote their product or service. It's challenging to truly engage with these influencers in a meaningful way that they will appreciate and reciprocate.

Challenging. Not impossible. Here, we discuss ways to engage with them and have…