The new tax extensions will hurt 45 million households in America. There are roughly 100 million households in America and this new extension just took an average of $400.00 from 45 million of them. That isn’t a lot of money to some but it is to most of the families that are just getting by already. When the average median income (adjusted for inflation) is already lower by $800.00 and taxes already up 25% to those people since 1970 anyway. Add on top the $300-$500 a month they pay in extra…

Last week experience was a memorable. i travel all over Arizona to have a happy trip and visit some of my friends, attend parties and meet my best friend Jack.

With too much enthusiasm too meet everyone of them, I take my car with me. A toyota fortuner thats been a product of my hardwork.

As i droped off with to Jack house, i notice that my tire is inflated. So the problem is i dont have a replacemet tire ready . I told Jack that i will stay with his house for a week. Since the…

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…

Don Reed, CEO of DealerPro Training Solution is scheduled to present "Implementing The Four Essentials To Service Absorption" at the NADA Convention in February 2011. There are four seminars to choose from.

Friday February 4th@1:30pm in Room 2018 West.

Saturday February 5th@1:00pm in Room 303 South Esplanade.

Sunday February 6th@11:00am Room 2016 West.

Monday February 7th@8:30am Room 2016 West.



Don has been a Top 10 NADA Convention Speaker since 2007. He…

THE IMPORTANCE OF A TRAFFIC LOG

I was at a Dealership the other day that had laid-off the receptionist. She was also the person that managed The Traffic Log. So I asked the Sales Manager, “who is taking care of the traffic log ? ”... “I am”, he said. .... “Well, when you step out, who manages the log?” ... “The salesmen”, was his answer.…

Yahoo! Local for Auto Dealers



Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.



For those Automotive Dealers that already optimize…

Now is the time to be thinking about your comprehensive marketing plan. In order to be comprehensive today, social media must be included. David Meerman Scott said, “The rules of marketing & PR have changed. Now buyers are finding answers to their problems online. They search Google, read online portals and news sites and are active on social media like Facebook and Twitter. Your buyers watch YouTube videos, listen to bloggers’ advice and opinions, and visit company websites. Are you…

I have a deep rooted belief that you can do extraordinary things with your life when you are happy with yourself. As a coach, I’ve constantly seen a correlation between these two factors.

People who are happy with themselves are more authentic and more sociable; they have more initiative, take more risks and bounce back from failure faster. All these traits create a context where success and fulfillment happen a lot easier.

Being happy with yourself is certainly a wonderful…

I’d been thinking about giving my youngest son an iPAD for Christmas until I read an article by Jeff Cole in an advertising trade mag.

Who’s Jeff Cole? He’s a digital forecaster and the spokesperson for the US-based World Internet project and director of The Centre for Digital Future which has been tracking and researching consumer behaviour in digital media…

This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You wanted to go there…

I need some help with creative dealership advertizing. One of my dealer groups is requesting my help in determining where to spend his advertizing money for 2011. What are you seeing out there that drives traffic into the showroom?

Welcome to the 1st Annual Colorado Springs Hot Rod Classic at Springs Spree, Saturday and Sunday, June 18th-June 19th, 2011. Father's Day weekend!…