The worldwide COVID-19 pandemic forced many retail businesses to either shutdown or embrace automation, AI and digital retail solutions in order to continue to generate revenue. Almost immediately, artificial intelligence has gone from a niche concept to a one that many automotive dealers and businesses need to strongly consider even as many of us begin…

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…

All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it…

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…

The content is meatier and the production values are through the roof. Mark and Mike discuss four types of Covid-19 customers that are showing up in dealerships. We discuss how to determine your customer's personas. More importantly we have enlisted the services of a professional announcer. Please listen to the brilliant announcer Intro and Outro along with Mark's original theme song. Click Here: …

You’ve decided to get a CRM or replace an existing one. Now what?

A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships.

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As we see digital retailing becoming more desirable to consumers, it has never been more important for dealers to ensure that their processes and technologies deliver on the promise for consumers. There is nothing more frustrating to a consumer than attempting to transact online with any company just to encounter obstacles and frustration. It only adds to…

Infotainment! I have always benefited from talking with Automotive Retail Coach Mark Ramsay. We recorded our conversation. This is our first episode. We have yet to name it  It is truly lacking in production value however it has some really interesting and worthwhile ideas. Enjoy!  Mark and Mike Zoom Cast 1…

News has not exactly been great recently. And, I don’t know about you, but I welcome any good news that brightens my day in some way. For that reason, I loved a recent story a friend sent to me from the Charlotte Observer.

It is one thing to be involved in your…

The retail car business in North America can be incredibly taxing on its employees. From 12-hour days to uncertain paychecks – salespeople can go from hero to zero quickly. As we all deal with this COVID-19 virus, many dealerships have experienced incredibly severe consequences. Some have had to close completely while under lockdown which, in some instances,…

By Joe Jankowski

The world is in crisis, and no one has escaped the financial and economic effects of the COVID-19 pandemic. Everyone in the retail automotive industry understands the true impact that this virus is having on dealerships and just how crucial it is for stores to find additional revenue…

Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.

Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about…

As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles?

What I’m hearing from dealers is that digital retailing tools are a great research platform and the majority of consumers prefer to complete some purchase steps online. But, many  consumers still prefer to complete deals in the traditional…

In my last blog, I discussed the many consequences that the COVID-19 virus will bring to the auto industry. That list was not all inclusive and there is a factor that I did not include that will affect sales and inventory: consumers.

What do I mean by that? We all know that consumers in the United States have received Stimulus checks. In…

Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.

Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.

There have only been a few times in automotive history that a disruption has caused so much harm to the world’s economy that has dramatically affected it. We are in one of those times right now.

Let us explore a few of the variables:

1. Dealer Inventory – Most dealers buy vehicles on credit (i.e. floor plans.)…