Added by Sean V. Bradley on March 7, 2019 at 2:30am — No Comments
In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together. The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not all work together in harmony. And that is what dealers want.
I’m not suggesting…
ContinueAdded by Veronica Dunford on December 27, 2018 at 10:18am — No Comments
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.
When you have comprehensive customer data, you know something…
ContinueAdded by Scot Eisenfelder on October 5, 2018 at 10:12am — No Comments
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your customers receive your emails—it’s making sure that your emails aren’t marked as spam.
To keep your domain or IP…
ContinueAdded by Graham Annett on May 18, 2018 at 9:53am — No Comments
Over the years, as customers have sought out the internet to research, shop and buy cars, a void has been created between customers and sales professionals -- removing a human element from much of the upfront process. Many dealers and sales professionals are now bridging that gap with the help of personal branding.
Somewhere along the way, CRM and other systems lost sight of the fact that customers are more than “leads”, “shoppers”, and “potential buyers”; they are human…
ContinueAdded by Ken Potter on May 4, 2018 at 2:50pm — No Comments
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?
Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:
Added by Scot Eisenfelder on April 18, 2018 at 9:42am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 9:18am — No Comments
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is more important than ever. Historically in dealerships, service…
ContinueAdded by Scot Eisenfelder on February 19, 2018 at 9:30am — No Comments
Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 9:44am — No Comments
Added by Scot Eisenfelder on February 7, 2018 at 9:33am — No Comments
Added by Scot Eisenfelder on January 22, 2018 at 9:30am — No Comments
Added by Scot Eisenfelder on January 15, 2018 at 9:43am — No Comments
If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.
This time of year is generally crammed with reports, RDRs, OEM face downs and…
ContinueAdded by Mike Gorun on January 9, 2018 at 9:16am — No Comments
I once heard influential thinker Michael Porter say that strategy is as much about what you choose not…
Added by Scot Eisenfelder on January 8, 2018 at 9:26am — No Comments
When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding facilities, hir…
ContinueAdded by Bill Wittenmyer on December 27, 2017 at 9:35am — No Comments
Added by Mike Gorun on November 21, 2017 at 9:45am — No Comments
Added by Scot Eisenfelder on November 16, 2017 at 9:16am — No Comments
Added by Scot Eisenfelder on November 9, 2017 at 9:10am — No Comments
| by David Metter
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. However, recently…
ContinueAdded by David Metter on October 31, 2017 at 3:23pm — No Comments
Added by Scot Eisenfelder on October 27, 2017 at 10:03am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by