Key Insights into Understanding the 2016 Car Buyer’s Journey

Car shoppers today are online before they ever step onto your dealership’s lot. And while this trend is not new news, a study commissioned by Cox Automotive through IHS Automotive confirmed that this is new normal for car shopping. Although dealerships may understand this, many have not made the switch from…

As many of you know, I've been involved in this industry since cars took leaded gas.  There have been many changes.  Some good, some not so much.  One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.  

Dealers get excited about it.  Service Writers train for it.  Sometimes it even takes off selling.  But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever…

Here is an excerpt from my new book:

"I’m always amused when I get around a bunch of car guys and they start talking about “gross average”. Most of the time, they are omitting pack from this discussion. The reason is that it’s assumed that a dealers pack only affects gross when it’s too low. Who is making more money, Tom Turner or Gary Grossman?

Tom has a $500 pack and a $1500 front end gross

Gary has a…

The Subaru WRX is a racy version of the traditional sedan with a strong base engine, superb handling, and all-wheel drive. The WRX hugs the road and delivers strong acceleration with a turbocharged four-cylinder engine. The vehicle also comes with a six-speed manual transmission that gives an even racier feel to the driving experience. This also provides an alternative to the CVT available which some drivers feel is too noisy in other models; however, drivers of the 2016 Subaru Impreza who…

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Auto Dealership Business Model in for Disruptive Change--May Be a Revolution, a Collapse, and a Reinvention Soon

The current automotive dealer business model is in great peril and must change dramatically in the near future.

Are you crazy?  Auto Dealers--whom should now be called Automotive Retailers-- are having a record year in sales and profits in 2015.  Warren Buffett and AutoNation are buying up franchise dealerships --and there has never been a better time to be in…

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even…

Consumer Experience Meets Technology 

Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said.  Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…

December is here, which means the holidays are right around the corner. When we think of Christmas, several things come to mind, one of them being good ol’ Saint Nicholas—or Santa for short. 

The holidays are the perfect time to appeal to consumers and find innovative ways to bring in-market shoppers into your dealership. A simple way to attract more business…

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales professionals to understand what’s driving this trend and…

Traveling is very important for all the people because they need to participate in various events and either it can be personal or any official purpose. That’s why most of the people are planning their travel in advance to avoid the last minute hurry. This is a good way because a well planning can make the journey as the best one and let the people to avoid their tension. Either…

Any dealership depends lots of the factor how it's endorsed to the world of the Internet, wherever you receive the best response from the people that are visiting the website on the day-to-day basis. To begin with, car dealer SEO is probably the most ideal tool to have the proper approach. When you style the content of the website, you have to make sure that the keywords are included in the…

When you have been managing a quite considerable marketing strategy for the Car dealership but nevertheless, have not noticed any changes to the sales and interested clients you obtain into your lot it might be time and energy to reform your marketing strategy. Among the biggest reasoned explanations why auto marketing campaigns fail to see any effect is basically because they crash to…

As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients. Which, works great, but is there something better out there? Unless you…

If you are a car dealer marketing in the know, you are aware that most of your car buyers are doing their research online first after ever internet marketing, emailing, calling or online ads, stepping foot in your showroom. Automotive dealerships, promoting their business online are very crucial as most of the consumers turn to the Internet when purchasing a car.

If you want to get high ranking in SERP pages, then it is very important that you are using the balance keyword density in the content of the your website. In Auto marketing, it is highly recommended that you are getting the help of all the right tools, to ensure that the website is promoted in a right way across the segments in the internet.

When you ask a car dealer, “How much is my car worth,” you’re not going to get the precise answer you’re looking for. During negotiations for a trade-in on a new car, a dealer answers the question, “How much is my car worth,” with the number that the car is worth to him in this particular deal. Most car dealerships only make money on new car sales, and they consider all trade-ins a nuisance. That means that any money they’re offering on your used car is being subtracted from the discount…

There are many reasons why you might need to know how to sell a wrecked car that ends up on your property. If you have a serious car accident, and your insurance company decides to pay you a lump sum rather than pay to repair the car, they might let you keep the non-running wreck. Another common way for a homeowner to end up with a wrecked car on their property is if they’re in a serious accident, but they don’t have collision insurance on the car. That means that the insurance company will…