Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their door in 2…
ContinueAdded by Mike Gorun on May 16, 2017 at 8:41am — No Comments
The advancement of technology today is accelerating every day, and its influence on our everyday lives is enormous. To stay fresh, every business needs to keep up with this advancement, and even dictate rules, for that matter.
When it comes to mobile texting within your car dealership, one question appeared recently. This issue, whether or not to use…
ContinueAdded by Thomas F. Jung on March 21, 2017 at 9:34am — No Comments
What is your customer retention percentage? Are you asking for more incremental work when the vehicle is on the hoist? Are you using SMS to your advantage?
Industry data shows that dealer’s customer retention ranges from 35% to 75%. Customers are looking for trust, value, convenience and clear…
ContinueAdded by Thomas F. Jung on February 28, 2017 at 7:38am — No Comments
As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals.
You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…
ContinueAdded by Richard Keeney on September 27, 2016 at 10:30am — No Comments
You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?
A…
ContinueAdded by Mike Gorun on August 16, 2016 at 10:28am — No Comments
Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI…
ContinueAdded by Larisa Bedgood on August 16, 2016 at 9:32am — No Comments
After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…
Added by Joseph Little on January 14, 2016 at 12:40pm — No Comments
Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place. In 2016, it’s important your dealership stay on top of the latest trends and consumer insights in order to…
ContinueAdded by Joseph Little on January 13, 2016 at 10:45am — No Comments
We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us. We love to be involved, and we love to be…
ContinueAdded by Joseph Little on January 8, 2016 at 3:30pm — No Comments
Ever wonder about the difference between your CEM and CRM? What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together? At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there are definitive…
ContinueAdded by Joseph Little on December 29, 2015 at 5:30pm — No Comments
Look out, Yelp. Facebook has joined the latest list of sites vying for consumer attention when it comes to user reviews and ratings. With its recently-launched Best Professional Services site, it joins a crowded market that caters to local businesses and organizations seeking…
ContinueAdded by Joseph Little on December 29, 2015 at 2:00pm — No Comments
The holiday season makes it the perfect time for your dealership to join in the spirit, get customers excited, and make sure you’re the go-to destination for their holiday car shopping. Not only are consumers looking for big-ticket items like vehicles, but they’re also on the lookout for stocking stuffers like service gift certificates, oil…
ContinueAdded by Joseph Little on December 14, 2015 at 12:45pm — No Comments
Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said. Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…
ContinueAdded by Joseph Little on December 10, 2015 at 3:30pm — No Comments
December is here, which means the holidays are right around the corner. When we think of Christmas, several things come to mind, one of them being good ol’ Saint Nicholas—or Santa for short.
The holidays are the perfect time to appeal to consumers and find innovative ways to bring in-market shoppers into your dealership. A simple way to attract more business…
ContinueAdded by Joseph Little on December 8, 2015 at 2:50pm — No Comments
Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest saying they want significant changes. This means the industry needs…
ContinueAdded by Joseph Little on December 3, 2015 at 7:00pm — No Comments
If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …
ContinueAdded by Joseph Little on November 25, 2015 at 5:00pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…
ContinueAdded by Joseph Little on November 18, 2015 at 9:00am — No Comments
According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales professionals to understand what’s driving this trend and…
ContinueAdded by Joseph Little on November 17, 2015 at 5:12pm — No Comments
For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…
ContinueAdded by Joseph Little on November 13, 2015 at 3:06pm — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…
ContinueAdded by Joseph Little on November 12, 2015 at 1:02pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by