"Why"?
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of…
ContinueAdded by Larry Bruce on October 13, 2012 at 10:48am — No Comments
The 13th Digital Dealer Conference & Exposition is fast approaching - just 3weeks left!
Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well! Going to be a busy, busy few days for the DealerOn…
ContinueAdded by Ali Amirrezvani on October 3, 2012 at 11:01am — No Comments
FOR IMMEDIATE RELEASE
Additional Information - Email dealerresourcegroup@gmail.com.
DIGITAL DEALER CONFERENCE BRINGS AN INTERNET EXPERT BACK
WILMINGTON, NC August 17th, 2012 - The Dealer Resource Group is pleased to announce that…
ContinueAdded by John Fuhrman on August 17, 2012 at 1:00am — No Comments
The other day I was reading the latest headlines on automotive advertising strategies, and came across this post:
"Porsche Makes Direct Mail Personal…And A Little Bit Creepy"
Have you all heard about this? An ad agency named 'Low Roche' recently helped one of its clients, a Porsche dealership, get a 32% response rate on a 'mailer' -- using some very…
ContinueAdded by AutoSTARR on August 2, 2012 at 4:16pm — 2 Comments
As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance with your digital marketing, implementing one proven…
ContinueAdded by Timothy Martell on July 25, 2012 at 8:48am — No Comments
What are you anticipating from your car buyers this summer? Or do you only reflect back to the prior years production?
As we all know, times and financial circumstances have changed much while car buyers are more educated and much more careful who they choose to place their trust and business with.…
ContinueAdded by Lizelle Landino on May 27, 2012 at 11:41pm — 1 Comment
General Motors has long been a staple of the American automotive industry. Facebook is the latest billion dollar IPO. Why is GM pulling ten million dollars a year in advertising from Facebook?
On the surface, this looks like GM is retreating saving advertising dollars. When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons. GM states that the risk to advertise is not worth the reward…
ContinueAdded by James Schaefer on May 21, 2012 at 11:22pm — No Comments
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent any time in automotive management has experienced this anxiety. For that matter anyone in sales management has had this same gut wrenching stomach turning feeling at one time or another. There…
ContinueAdded by James Schaefer on May 18, 2012 at 11:26am — 1 Comment
DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.
However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology. Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a…
ContinueAdded by James Schaefer on May 17, 2012 at 9:35am — No Comments
So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"
No I do not. I mean are you planning for the cars you are selling only 9 weeks from now?
Dealers are so focused on the 30 day cycle that they…
ContinueAdded by Glenn Pasch on April 25, 2012 at 1:47pm — No Comments
Maximizing your Most Valuable Asset
Use the data you already own as your most valuable asset for producing maximum ROI
Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…
ContinueAdded by Joseph Little on March 30, 2012 at 12:26pm — No Comments
I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line, (please enter your account #) that when we actually get someone it makes us feel…
ContinueAdded by Glenn Pasch on March 27, 2012 at 8:58pm — 14 Comments
What More is your Website Hiding?
Technology exists today that reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s website. Start proving marketing ROI and take back control of your own data with proven best practices from the top OEM franchises in the country.
Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight to…
ContinueAdded by Joseph Little on March 27, 2012 at 11:47am — No Comments
If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square...you should be.
Come join DealerOn and other leading companies (DrivingSales University, eXteres, eBay Motors, and CallSource) in the automotive digital…
ContinueAdded by Ali Amirrezvani on March 22, 2012 at 4:19pm — No Comments
Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit
Turn your dealership from a ‘traditional structure’ to a ‘digital structure’ to meet the demands of the changing customer and dealership landscape
…
ContinueAdded by Joseph Little on March 22, 2012 at 12:29pm — No Comments
The Makings of a Great Internet Director
Lessons learned and tactics tried by top Internet directors to improve their own success
Moderator: Joe Webb
Panelists: Lisa Jo Swain, Director of e-Commerce Operations, SunStar Autos
Jon Berna, e-Commerce Director, Hubler Automotive Group
Richard Lucy, e-Marketing Director, Tim Dahle Nissan
One excellent leader can single-handedly transform the online profitability of your store. Dealer…
ContinueAdded by Joseph Little on March 19, 2012 at 11:38am — No Comments
The Seven Habits of Internet Buffoons
How to avoid the common mistakes that spell disaster for your 2012 e-commerce efforts
What can you learn from a pizza parlor, the Mercury-Gemini program, and a cat that will make you great at e-commerce? You will learn how in this entertaining and educational session that will show you that it is often not what you do that makes you great in your online efforts, but what you don’t do. Real-life examples,…
ContinueAdded by Joseph Little on March 14, 2012 at 11:46am — No Comments
If you aren't already planning on attending the Digital Edge Summit, Tuesday, December 6, 2011 in Los Angeles, pay attention.
A number of leading gurus in automotive online marketing are bringing their expertise to the Southern California market for one information-packed event. This full-day seminar will teach you how to implement the latest Internet…
ContinueAdded by Ali Amirrezvani on November 29, 2011 at 12:08pm — No Comments
Some people have heard me say this in the past
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank for
• It’s Your Job – to create good…
Added by Larry Bruce on November 6, 2011 at 5:34pm — No Comments
Added by MANNY LUNA on October 15, 2011 at 2:30pm — 2 Comments
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