In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12^th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…

This blog is the first in a series I plan based around how to better use dealer data in marketing to customers. There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target their marketing and offers to their customers based on transactional and…

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy. Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a vehicle. Many dealerships employ templates and strategies designed to bombard consumers for the first week or so with a…

I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships try and attract aren’t necessarily the customers they really should be…

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem is that most vendors don’t really use it as they say they…

RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH!

If you've been following the digital marketing blogosphere for the last week, by now you've probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more measuring. No more…

Happy Independence Day! A quick thought that I'd love your feedback about:

We've been researching the usage and effectiveness of heatmap and eye tracking testing.

a) Have you used it to measure your website? If so, what have you learned from it?

b) If not, how come you haven't? What's holding you back?

Thanks for reading! Look forward to hearing your replies!

Adam Ross

Managing…

Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader

Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team.  Consumer behavior and data…

I popped open my DealerKnows email this morning and saw that Google Analytics sent out a Benchmark Newsletter.  (See below).  If you recall, when signing up for your Google Analytics account, you were offered to "opt-in" to anonymous data-sharing with Google.  Well they've consolidated the data and are making some modifications to their standard benchmarking report.  The information is revealing, but how does the…

This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.

Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…