Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…
ContinueAdded by Scott T Joseph on March 26, 2014 at 10:25am — No Comments
In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to administer one.
Loyalty program benefits and results are…
ContinueAdded by Mike Gorun on March 18, 2014 at 10:41am — No Comments
Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges associated with this and dealerships need to be prepared to handle them. With…
ContinueAdded by Richard Holland on March 6, 2014 at 10:41am — No Comments
In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…
ContinueAdded by Richard Holland on September 12, 2013 at 11:34am — No Comments
In the past, car shoppers understood that they would have to trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…
ContinueAdded by Myril Shaw on August 9, 2013 at 9:43am — No Comments
On Monday, June 3, Chrysler had a choice to make. The National Highway Traffic Safety Administration asked them to recall 1993-2004 Jeep Grand Cherokees and 2007 Jeep Libertys, according to this article in USA Today. In this case, Chrysler didn’t…
ContinueAdded by sara callahan on June 12, 2013 at 7:30am — No Comments
When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.
After every successful potty-going…
Added by Michael Cirillo on March 16, 2013 at 1:52pm — No Comments
Women are the fastest growing segment of car buyers at car dealerships, spending billions of dollars annually on new and used cars, as well as car service and maintenance.
They’re more confident, educated and prepared to make smart car decisions than ever before, and thanks to dealer rating websites like Women-Drivers.com, Facebook, Twitter and other online outlets, women are also voicing their opinions on those decisions in greater numbers.
Car dealerships have to treat women…
ContinueAdded by Anne Fleming on August 8, 2012 at 7:52pm — No Comments
Dear Google:
You amaze and confound us daily. You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day. That is truly awe-inspiring. You are pulling search, social and reviews together in envelope-pushing ways.
Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand. As the old saying goes – you can…
ContinueAdded by Kristen Judd on July 30, 2012 at 10:00am — No Comments
Added by Grant Cardone on November 17, 2010 at 10:30am — 3 Comments
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