In one of my latest blogs, I talked about the opportunity that out-of-work or furloughed individuals had to educate themselves to increase their job skills regardless of whether the skills are in their current field or in another simply to open up more job opportunities in the future. We don’t know what’s going to happen when (or if) society returns to…
ContinueAdded by Steve Southin on May 29, 2020 at 9:54am — No Comments
OR how about dominating digital marketing? OR using social media to fill your…
ContinueAdded by DealerELITE on February 5, 2020 at 10:00am — No Comments
I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.
The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…
ContinueAdded by Arnold Tijerina on March 16, 2019 at 7:41pm — No Comments
I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.
The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…
ContinueAdded by Arnold Tijerina on March 16, 2019 at 7:41pm — No Comments
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this topic, with consultants, trainers and others on both sides…
ContinueAdded by Brett Sutherlin on February 7, 2019 at 9:00am — No Comments
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 10:46am — No Comments
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.
Years ago, we realized that not all customers can be reached by a single channel such as mail, email,…
ContinueAdded by Scot Eisenfelder on March 15, 2018 at 8:57am — No Comments
http://www.InternetSales20Group.com 267-319-6776
Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists
The #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will…
ContinueAdded by Sean V. Bradley on May 23, 2017 at 3:00am — 3 Comments
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly…
ContinueAdded by Timmy D. James on November 29, 2016 at 8:44am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…
ContinueAdded by Timmy D. James on September 29, 2016 at 8:33am — No Comments
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your voice and message is conveyed without ambiguity. Customers…
ContinueAdded by Gina Reuscher on July 21, 2016 at 10:00am — No Comments
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in…
ContinueAdded by Gina Reuscher on May 19, 2016 at 8:09am — 2 Comments
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:
Technology – The simplest…
ContinueAdded by Timmy D. James on February 25, 2016 at 8:33am — 3 Comments
Training Equipment and lecture halls, libraries, sports equipment and accommodation at the University of Surrey are ones of the best among all British universities. Program of professional training of the University is the envy of many universities in the world. This combination of prestige, professionalism, resources and life style is truly unique, and all this can be found in the walls of the University, located in the beautiful countryside of Surrey Hills just half an hour…
ContinueAdded by Myrtle Pilger on February 2, 2016 at 10:59am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness of their dealership, so as to attract customers and…
ContinueAdded by Paul Moran on January 29, 2016 at 8:51am — 2 Comments
It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing efforts.
Most importantly, utilizing video in your service…
ContinueAdded by Timmy D. James on January 28, 2016 at 9:17am — No Comments
We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.
With the massive shift in the way businesses are being built today, it…
ContinueAdded by Joe Orr on January 6, 2016 at 8:33am — No Comments
http://www.InternetSales20Group.com 856-546-2440 #IS20G 8
Help One Of Our Own. Internet Sales Consultant, Jeff Cormier Tragically Lost His 6 Year Old Son & We Are Trying To Help...
I have personally gotten to know Jeff and become friends with him. He is an…
ContinueAdded by Sean V. Bradley on November 17, 2015 at 7:30am — No Comments
Register: http://www.gnyada.com/education/seminars/2015/october/video
Drive traffic to your website with video — create captivating publicity that doesn’t…
ContinueAdded by Criss Castle on October 6, 2015 at 6:30pm — No Comments
As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create consistency, successful habits and pride in performance. I say…
ContinueAdded by Joe Orr on September 23, 2015 at 7:30am — 2 Comments
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