Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less likely to follow manufacturer recommendations than their older counterparts. While 61% of…

Continue

Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the retail and business world as the Millennial generation starts to enter middle age.

Fearfully known as “…

Continue

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:

1. Millennials drive more than any other…

Continue

Take your service department, auto body, used car, and new car sales to a whole new level. Want your best month ever? Read more: Making Your BEST Month EVER!…

Continue

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing. Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons.

 

Content marketing can be powerful, if done properly. It is more than simply…

Continue

The Importance of Building an Email List

If you are business owner, then you know that the number one thing required for a successful…

Continue

How #YouTube and #Pinterest Can Boost Your Online Sales

Are you using YouTube and Pinterest to promote your online business? If not, then you are missing out on some very easy traffic. Both of these sites have the ability to deliver thousands of…

Continue

The Difference Between #Marketing & #Selling

No one likes a brash or pushy salesperson. I know that when I go to buy a car I don't want someone who plays all types of pushy sales tricks on me. In fact I will walk away from a dealership if that is the kind of sales people they employ.…

Continue

How To Set Up Your Marketing Like A SuperHero!…

Continue

Internet Marketing – Why Content Matters

Blame Google, a panda and a penguin, and your mother-in-law if you want. But the fact is this...Good Solid Content has become king.

'Panda' became the codeword for the changes in their ranking algorithms by which they ranked sites using texts and…

Continue

Mistakes Businesses Make With Internet Marketing

With all the information out there, it is not surprising that people make mistakes when they are trying to put together a marketing plan online. In fact, some people think they're doing the right thing, and feel discouraged when the…

Continue

Continue

In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting attention to your business today is more difficult than ever. It…

Continue

Continue

     Being a GM for an automobile dealership has it's normal everyday responsiblities, One of which is my routine of sitting in on daily sales training. It amazes me ( i don't know why after 19 years) that i have salespeople who sit through training and act like we are wasting their time and that they could be doing something better. These are the same people who want to be treated like pro's, paid like pro's and they honestly feel that they have nothing more to learn!

 

 We…

Continue

Stephanie Young, a trusted friend and client from The Manus Group, asked me to post an article I wrote a while back.  So, for your reading pleasure, here's a few tips on getting the most out of a written Thank You Note:

 

There are few words known to man that are more appreciated than the two words  “Thank You.”  In fact, just hearing…

Continue

Automotive marketers are in the midst of planning their promotions for the upcoming auto show season. These shows are a prime opportunity to reach both casual car shoppers and serious buyers with the latest offerings and even a glimpse into the future. Across the country tens of thousands of curious onlookers will pay for the privilege of being courted by all the major domestic and import brands.

But can the…

Continue

Getting profitable. Wow. How cool would that be?



You come into the store the first day of the month, open the door to your office, turn on the lights, sit at your desk and open the drawer that you keep your last months financial statement in and read through it until you come to the page that has the final numbers....and you smile a little self satisfied smile....when you realize "we paid all of our bills before we even opened the door this morning."



Sounds like a science… Continue