According to Peter Drucker, “Management is responsible for doing things right, and leadership for doing the right things.” Yes, we should all embrace this management philosophy, but as always it is easier said than done.

To help simplify this axiom let’s look at a concrete example where leadership points a dealership in the correct direction…

Many auto dealerships continue to be challenged with finding the most effective method of communicating with their customers. To date, they have been unable to bring their services closer to their target audience, and when they do, retention becomes problematic for their resources.

The resolution depends upon many factors, one of…

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers.  As the auto industry seeks ways to…

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

Most consumers do still participate in their ‘favorite’ loyalty programs, and for many businesses, it’s a…

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for…

How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking

Through endless digital and…

The particular cell ios app development industry is flourishing and continuing in order to evolve every year. Throughout 2017, we got cellular application market place maturing through tablets and smartphones to wearable products as well as Internet of products. There was clearly also a heightened concentrate on app analytics and also…

For those of you who…

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I…

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the office, and so on.

Sound familiar?  There…

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can target better on mobile and that we need to use…

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more. However, which trends in 2015 will…

Mobile tablets are great for streamlining processes and increasing productivity; that is, until the battery dies just before the afternoon rush begins. Every brand is different, but mobile tablet batteries can last anywhere from five to twelve hours. Heavy usage and wi-fi connectivity can significantly reduce that time. Without proper maintenance, a battery with a…

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the game.

The study breaks the car buying…

Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close them. And you're right - unless one of your competitors…

Bridging the Cross-Device Gap

For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…

More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers to a specific target market, and the ability to…