Good morning Dealer Elite Members,
As i visit retailers of all stripes I find an interesting problem happens again and again. Simply put it prevents the sales, service and part department from creating happy customers and generating more sales service and parts sales as well.
Here are the details:
One: No customer really cares about why a request is not possible.…
ContinueAdded by Ian Nethercott on July 17, 2012 at 9:00am — No Comments
Instagram is undoubtedly the most popular photo sharing site in the world. So how can your dealership capitalize on this App , engage users, and gain more followers? I’m here to tell you, of course! =)
There are 5 easy steps your dealership can take to gain more followers on Instagram :read more…
ContinueAdded by Ketty Colom on July 12, 2012 at 9:27am — No Comments
Hello Dealer Elite Members,
I hope you had a wonderful weekend! I as always have been doing a lot of reading, thinking and spending time trying to solve the major problems in the Automotive industry today!
One of the most common and largest problems that I see on a daily basis in addition to "Poor Customer Service" at Automotive Dealerships is their…
ContinueAdded by Ian Nethercott on July 9, 2012 at 9:00am — No Comments
Good morning Dealer Elite Members, True Car is back for a second round.....
As I mentioned in my post last week there are big changes coming in the automotive space. True Car has learned from their past mistakes and hopefully has a little more respect for dealerships this time. Their president a former Nissan executive visited the Auto News office last week and was featured on their site this morning.
Here is the link:…
ContinueAdded by Ian Nethercott on June 25, 2012 at 9:30am — 1 Comment
Thank You Dealer Elite Members
First of all I would like to thank Dealer Elite Members and others for taking the time to View my last Blog Post, I appreciate it. I was advised at had been viewed over 700 times so far, my sincere thanks to everyone.......
Now we all know the automotive industry needs to move into the 22st century as quickly as possible. Some of you may ask why, when some of the tactics still work.
Well let me give you some examples from…
ContinueAdded by Ian Nethercott on June 19, 2012 at 9:00am — 4 Comments
Blood drips red from the wounded vest
Bullets richochet by and time slows down
The air thickens as breath escapes his chest
The senses grow weary with every sound
The eyes of his friend swell up with fear…
ContinueAdded by Joe Clementi on May 28, 2012 at 7:00am — 11 Comments
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the…
ContinueAdded by James Schaefer on May 10, 2012 at 9:54pm — No Comments
After hearing all the hoopla over true cars Ive seen nothing from a dealer, writer, or a contributor on why they dont warn about the factory as they are about TRUE CARS. First in my opinion would you give anyone or any company access to your DMS system allowing them to have access to your customer data???? Most dealers service departments are gold mines for sales and there best inventory of customers are there best service customers. Thats because in most cases 50-75% of there service…
ContinueAdded by doug wolford on January 17, 2012 at 6:45pm — No Comments
Recently, I overheard two runners conversing about pushing beyond the “sticking point.” You know the point where your mind tells you to retreat; where your legs feel as though they will buckle beneath you. The runner being asked the question took a sip of water, thought about the question and said, “I’ve become faster from Point A to Point B, because I push…
ContinueAdded by Marsh Buice on January 4, 2012 at 11:03am — 10 Comments
Here’s just a few reasons why:
Added by MANNY LUNA on September 28, 2011 at 10:42am — 2 Comments
As a automotive industry professional with lots of years under my belt, I must say I have heard a lot of tactics, techniques and the spin of course. I have been hearing Sales Managers, trainers and others for years talk about taking control of the customer.
Talk is cheap and just saying “take control” of your customers does not make it happen.
Here are a few tactics that not only make logical sense they actually help you “take control” and sell more cars….
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ContinueAdded by Ian nethercott on August 1, 2011 at 10:01pm — No Comments
How to uncover the real objection in a car deal?
That’s the question isn’t it! You have done the road to the sale; you have taken a look at their old car. Your customer loves the new car and just won’t sign. You have followed them up and the customer isn’t calling you back. Now what should you do?
You take it to the next level, you have the manager speak to them, and you even call them every day for a week, still nothing. What is the next step?
…
ContinueAdded by Ian nethercott on July 21, 2011 at 11:17am — No Comments
Stephanie Young, a trusted friend and client from The Manus Group, asked me to post an article I wrote a while back. So, for your reading pleasure, here's a few tips on getting the most out of a written Thank You Note:
There are few words known to man that are more appreciated than the two words “Thank You.” In fact, just hearing…
Added by Andy Stansfield on June 29, 2011 at 1:46pm — 2 Comments
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