THE IMPORTANCE OF A TRAFFIC LOG

I was at a Dealership the other day that had laid-off the receptionist. She was also the person that managed The Traffic Log. So I asked the Sales Manager, “who is taking care of the traffic log ? ”... “I am”, he said. .... “Well, when you step out, who manages the log?” ... “The salesmen”, was his answer.…

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In the Dealership we can find ourselves in a position where we are Managing more than Leading.



Typically, as the level of responsibility grows, so grows the level of administrative duties. These administrative duties include responsibility for how much to spend on light bulbs for the showroom floor to changing the shop supplies vendors.



Everything in the Dealership somehow manages to come across your desk, right?!



This is part 3 in the Leadership for 2011… Continue

From SCAB to SCAR (part 2):

A scar is the healed reminder of the wound that was once there and what we need to do so that we don’t get another like it.

THE SCAR-…

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The 5 C’s of the Web and Social Media

In 1995, I began teaching workshops about the Internet to businesspeople and spoke of the “5 C’s of the Web”:

1. Communications. The Internet and the Web were technologies that were transforming the way we communicated.
2. Connection. Being…

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Don’t trust anyone who says they’ll reveal the “secrets of social media.” There are no secrets of social media. As someone who’s seen the bubble of the early web and new media business burst, I’m feeling a sense of deja vu.

There are people who make a good living off hype and the naivete of others. They see a short window of time when people are still in learning mode or “behind the curve,” and they swoop in with shiny promises bathed in…

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When it comes to automobile sales training, it's true that there's plenty of good information out there. The problem is, if it's not simple to do, and easy-to-understand; then it will probably not be duplicated or taught very well to the others inside of your dealership. First seven years of my sales career I focused on becoming the best sales person I could by getting my hands on the best information, listening to the best trainers; and practicing, drilling and rehearsing every bit of what…

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5 years ago to the day, I was sitting in my cubicle, going through thousands of leads and sending them in for credit to our lead source vendors. 5 years ago, I was a manager/operations director of a BDC in New Jersey. The powers that be also… Continue

Members of Dealer Elite. Many of you have asked that I build my Close the Sale App for Droids and Berries. Within 36 hours we are ranked #29 of the 50,000 apps at Itunes. Thanks to all of you who have already downloaded and reviewed it and are using it. Continue

I assure you this will prove to be one of the most useful apps you ever have.
Go to itunes and get Close the Sale App and have in your hand a close for EVERY situation. Click here and download it now!

Close the Sale App by Grant Cardone

I sell cars and it is very important to come to work with a positive attitude. Times seem to be tough right now. Stores are low on inventory and customers are few and far between. It is time to turn these negatives into positives. I wanted to give a perspective from the sales floor.

Customers and their methods of shopping seem to be evolving so much faster then the local dealership. The product is out there the…

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When I woke this morning,

I ‘strapped on’ a correct, positive mindset,

Much like a soldier going into battle.

Which is what being in sales today is like.

(That is no disrespect to our true heroes.)

I took stock of yesterday’s successes &…

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Now is the time to get your troops ready for Memorial Day. Special Event are about closing not just about selling. Management you should start now by drilling your people on the following objections throughout the day to prepare them for the weekend. Continue