The Theory of 5 is a lifetime process; it only stops on the day we die. The Theory, which can be used by anyone at any stage of life, is based on selecting mentors in the five most significant areas of a person's life - spirituality, marriage, parenting, business and finance, and health. These men and women will guide and support us towards…

 Modern shopping habits have changed drastically in the last 10 years and the changes have greatly empowered the customers. Consumers have access to more information than ever before and dealers need to adjust the way they are providing service. The days of a window shopper popping into a dealership and spending a day test driving cars are long gone. In fact, 46% of consumers prefer to do their auto shopping online. So, what does that mean for you? It means that two experiences must now be…

I am a very competitive person, so if you put me in a classroom situation, I am more than likely going to try to beat you on all of the test scores. However, I am also a person that dreads being forced into a corporate continuing education program. Some employers will just assume I am lazy, but the opposite is true. I am a very hard worker. So, what is it?

A recent Gallup State of the American Workplace report, published in June, states that…

As I have mentioned in previous blogs, there are many uses for video in marketing. One thing I haven’t yet discussed is using video internally in your dealership. At many dealerships, training is not always a strong focus and new employees are introduced to the dealership and company culture through piles of paperwork, manuals, and other tedious tasks that,…

Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…

I always enjoy chatting it up with Jordan Savage because he always has something positive to say. I don't think he ever has anything bad to say about anyone. Jordan is highly respect among his peers and salesmen around him. This interview had some technical issues but it was a good interview

Dealers are increasingly adopting video in order to engage customers and win sales. Well, how about adopting this strategy in the F&I department as well?

As front-end margins decrease, many dealerships are placing more emphasis on F&I to make revenue. With digital retailing on the rise and customers shopping from home rather than in the…

Welcome back to our new video series, Ali Reda’s Road to Sales Success. Last week, we told you who we at Auto Training Academy are. We want you to find incredible amounts of…

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When handling objections in car sales, it’s important to understand the reasoning for objections, and show empathy and agreement for a buyer’s position. Not only have they been raised to be wary of the car buying process, but this is also a huge purchase for them – perhaps the largest they’ve ever made. As such, objection handling needs to be approached with understand and a good attitude.

Moreover,…

If there's one thing we're obsessed with in our industry – it's our CRM workflows. We live and breathe by the workflow; everything from our daily reports, reviewing them multiple times a day and using them as the “benchmark” for success to judging people’s worth based on them. While I am a fan of having a historical reference of past performance metrics and believe it's essential to have consistency in follow-up and a score card, the fact is many CRM's workflows are flawed. Flawed to…

What’s the real cost of training? What’s the real expense?

If you’re like most answering this question, the answer that rolled off your tongue instantaneously was “nothing” then you supported that answer with a statement along the lines of “we pay managers a salary, and they handle it.”

Stop for a second and think about the above statement; while it’s true, they receive a salary, how many managers, when asked to write out their job description, include “training” on…

In our video series Quality of Life, we’ve gotten some insight into the high level sales process of Mr. Ali Reda. We want you to be comfortable and successful in this business, and to do that you…

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