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It is Monday evening and you are back from the 2013 NADA convention.  You have travelled across the country to attend workshops and meet with vendors to review the latest and greatest products in an effort to improve your own business.  At this point, you are…

What is hidden wealth? Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best businesses in the world contain hidden wealth. The key is to determine your hidden wealth and begin to mine the potential gold that lies therein. All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what…

Sales people provide life for all companies. If everything starts with sales people, it only makes sense to make sure that you are recruiting the best potential sales people

Tip 1: Recruit from want, not need. Make recruiting an everyday activity, don’t wait until you need it.

Tip 2: Have a strategy to recruit people all the time. To orchestrate a successful ongoing recruiting program you must first have a game-plan. Plan and…

Did you watch some of the Olympics or hear news reports from the games? The Olympics are always fascinating for two reasons: The performances are amazing, and the back stories for each and every Olympian are just as amazing, if not more so. My question for you is, are you an Olympian?

One definition of an Olympian, of course, is someone who competes in the games. Other parts of the definition can be:

• Majestic in manner

• Superior to mundane…

Drive up to a dealership and you will most likely see a lot lizard. Their species is easy to spot. They tend to congregate in front of the dealership, smoking, joking, complaining and waiting to wait on someone. Notice I said waiting to wait on. These lizards are a curious species in how they tend to look for prey. The professional is a different breed. The professional tends to not wait on much or for long. The professional has goals, a work plan and is too busy taking action…

Recently I received a emailed correspondence from a service advisor that was just fed up with all the added responsibilities piled on him and him peers in the service drive . He was asking me if the status quo has changed across the country.

Here is a snippet of that email:

“Many of the writers here feel taken advantage of because they have been asked to not only perform the functions of service write up but also cashiering and telephone answering and appointment…

Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.

Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…

Automotive Internet Sales - What To Do If Someone Asks "Is That Vehicle Available" or "Do You Have..." from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

This is a VINTAGE Sean…

Dealer Synergy President, Karen Bradley Interviews Scott Pechstein, National Sales Director Of AutoByTel At NADA 2013 from Dealer Synergy 

http://www.internetsales20group.com…

Dealer Synergy's Award Winning Automotive Internet & Phone Sales Process - "The 4 P's" - Internet Sales 20 Group from Dealer Synergy on Vimeo.

http://www.internetsales20group.com…

Hello Fellow Dealer Elite members and friends.

It has been a while since I have had the time to put together a blog post of Dealer Elite because it has been a very busy year so far and to be honest I have not had the time. I took a look at the Auto News program today and to be honest was very surprised to see that companies from Chrysler Dodge Jeep Fiat customers are reaching the CEO of the company.

I must say I was also very happy that…

I just came back from NADA in Orlando, FL, which was a great show. However, with all the wonderful things I ran into at the show, I honestly think that one of the highlights was seeing U.S. Army Veteran and Automotive Sales Trainer Joe Verde make the winning bid of $26,000 on a 2011 Fat Boy Harley-Davidson motorcycle. You can view the video here: http://ow.ly/hIWub .The live auction event, sponsored by NADA and ADESA, was held to benefit…

How would you rate the skill sets of the sales staff at your dealership? Let’s review a few of those skill sets:

• Phone skills — taking inbound calls and making outbound calls

• Follow-up skills — Following up sold and unsold customers with an organized game plan utilizing multiple streams of follow-up methods

• Marketing — Utilizing a planned and sequenced marketing campaign utilizing multiple media methods for low- to no…

http://www.automotivedigitaltraining.com

This is a "Demo" for Jim Ziegler's Video On Demand Training on the Automotive Digital Training Platform

Jim Ziegler - Secrets To Success - Automotive Sales - Automotive Digital…

On November 19, 2005, a day after having surgery, I was diagnosed with squamous cell carcinoma cancer. I would compare receiving the news to going to the dentist and being numbed. However, this numbed my whole body. For 20 minutes I rushed through all kinds of thoughts and emotions – shock, anger, “why me?” questions, sadness.

After the 20 minutes, I made a big decision. I decided to live. I decided that all of the emotions and thoughts I was experiencing were not supporting…

For as long as I can remember, traditional sales training has focused highly on certain sales skills such as cold calling, presentation-demonstration, objection handling and closing. This model is outdated and out of touch. The traditional model that is taught to salespeople has an adversarial and combative tone that goes against the grain of basic human communication.

Selling is not something you do to someone. By my definition, selling is assisting people in finding…

http://www.automotivedigitaltraining.com



This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...



This is ONLY a sample! Please call me if you would like a FREE Test Drive!!



Or go to…

You may find this article a bit odd, knowing that it was written by a sales trainer, but I believe that traditional selling is dead on arrival. The days of hiring and building a well-trained sales staff that executes all facets of the sale, follow up, prospecting, marketing, telephone skills and building a database of repeat buyers has, for the most part, been dead for a while.

Some of you reading this may be shocked or even angry at such a statement, and declare that it is…

The day after the Super Bowl it seems like everyone will be reviewing the commercials and deciding which one was best. The sports channels will review every detail from the game and the players who made the big plays. The news will focus on the weird black out at the Super Dome. However, the best lesson to be learned from the Super Bowl is in the story behind the story of Joe Flacco.

There will be a lot of emphasis put on Joe Flacco’s performance in the Super Bowl but let’s…

If you work at an automobile delaership in parts of Pa, NJ or DE you might have encountered me in the last 4 months, entering your dealerships with complimentary copies of a book in hand, The Secrets of Inspirational Selling.

Please allow me to introduce myself, I am Lois Burak and new to the automobile industry. I know this sounds a little like an introduction one makes in front of a self-help group, but ironically in this very lucrative industry helping your self is…