Yesterday I had the privilege of addressing a room of Service Managers and Factory Personnel. And I have to believe that everyone in that room was there to find or gather some new information that would help them take action on something that might be causing them some problems at their Dealerships.



Why would you attend if you had no hope of getting something, right? I hope that everyone one of them got something that they can use right away at their Dealership this week, something…

Selling Automobiles for over 30 years has given me some insight. I have seen several cycles in the economy, and four distinct evolutions of how to sell and market automobiles. And as this economic situation drags on and on, It has evolved again.

Very low cost marketing campaigns that brand your business and engage your prospects. I am talking about Adzzoo marketing. With Adzzoo marketing all of us can be on the first page of google, ask, and other search engines in our chosen…

TK Training Network is an Interactive Online Virtual Training Platform Community with a built in Customer Management Software Program designed Exclusively For The Automotive Industry! This site was designed using your feedback and it's here to serve you.

There is something here for…

“Maintain your hours per C/P Repair Order (RO) at a minimum of 2.5” says Don Reed, CEO of DealerPro Training Solutions.

If you are currently at the national average of 1.5, then this might seem a bit of a stretch. It’s always a stretch when it’s as big as an elephant. And we know how to eat an elephant, right…..one bite at a time.

So, let’s break it down into bite sized pieces.

In the pursuit of HPRO the first thing we must have is well trained personnel. This means…

Do you feel like you are missing out on something? Are you confused as to what the next step is in making your dealership successful? It’s a different ballgame than it was even just a few years ago. The traditional dealership is dead and you must bury it to prosper in the future.…

You may find this post a bit odd knowing that it is being written by a sales trainer. I believe traditional selling is dead on arrival. The days of hiring and building a well trained sales staff that executes all facets of the sale, follow up, prospecting, marketing, telephone skills and building a database of repeat buyers has for the most part been dead for a while.



Some of you reading this may be shocked or even angry at such a statement and declare that it is certainly not the…

The traditional dealership is dead but some have not had their funeral yet. It seems as though as much as some things change in the auto industry, as many things stay the same. Every week our trainers observe things in dealerships that look and feel like the 1960's.



Let's take a look at some things still commonly observed in dealerships that are outdated and should be changed.



1) Manager towers - High towers built for managers where salespeople go to get their proposal…