As we know, consumers are constantly being barraged by marketing messages. Most of those messages are either via traditional (television or radio) ads. For most retail establishments, in-store retail displays are vital to not only attracting a customer’s attention but also assisting in purchasing decisions. The psychology behind this is that people buy what…

Learn how sales representatives earn up to $3,000/month in extra commissions

Columbus, OH – September 8, 2020 –  ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today released a free eBook called “The Auto Dealer’s Guide to a Profitable, Customer-Driven Vehicle Delivery Experience.” The eBook…

For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website, application or product. The goal of UX design is to create an easy, efficient and smooth experience for the user. A happy user is a returning user and customer retention has never been more…

Anyone not responsible for vehicle inventory management may think it an easy concept but it is a stressful and labor-intensive endeavor normally bestowed upon one person: The Used Car Manager. This individual has an encyclopedias worth of knowledge in their heads about profit/loss margins of every vehicle on the lot - a figure that can change at the…

Automation has become a key element of digital transformation.  This shift could replace nearly 70% of manual, repetitive tasks, according to a Brookings Institute Report. Automation, in fact, has been slowly transforming the…

Happy customers, happy sales teams, happy dealers

I will keep this brief, (I hear ya sayin …”YEAH RIGHT!”) in fact I will likely struggle to get in 3 or 4 paragraphs…the idea is super simple, but could be very impactful for most dealers.

As you know, margins continue to shrink in new car sales, and we…

These days, more channels are open for consumers to buy vehicles without leaving their homes. Whether that occurs through dealerships, independents, or online services, it is of concern, from a safety standpoint, that consumers know that their chosen vehicle is safe.

No consumer wants to spend thousands of dollars on a “lemon,” nor a vehicle…

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

According to a recent article in…

by Dennis McGinn, Founder and CEO, Rapid  Recon - Source

Inventory is a waste if not managed for maximum speed to sale.

Said differently, how much does it…

Many people think that if they have bad credit, they cannot finance a new car or get their current car loan refinanced. This is not the case. Often car dealers will give misinformation such as the necessity to buy an extended warranty or credit life insurance, and since…

According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on.…

Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next generation of vehicles in…

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for…

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s simply that they don’t even know about the recall…

While new cars are always attractive, there are times when used cars make perfect sense. From sustainability to a value hunting perspective, there are many reasons to buy used cars. Regardless of your reasons, spending the money for a used car on a Mercedes is almost…

I absolutely love unsubscribes my from email list!

They are amazing, and I high five my team whenever I get some!

Why?

Because it means I’m getting noticed!

Let’s think about it… You only unsubscribe from…