"In the early days of dial up internet access (1996) as the GSM of Washington States largest volume dealer it was clear to me that total transparency was what the customer wanted. I developed and implemented a transparent…"
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Mike Stoner
- Male
- Redmond, WA
- United States
- Stoner & Associates, Inc.
- Blog Posts (6)
- Discussions (56)
- Events
- dE Groups (2)
- Photos (3)
- Photo Albums
- Videos (28)
Mike Stoner's Groups
Mike Stoner's Discussions
Phone Pop or Email Lead: What's the difference
Started this discussion. Last reply by Mike Stoner Jul 30, 2011. 1 Reply 1 Like
Everybody has thier own ideas about the proper way to handle phone pops and internet leads. That's not what this discussion is about. I've been noticing that the majority of dealer web sites are NOT…Continue
They're Not Leads, They're People
Started Feb 17, 2011 0 Replies 1 Like
More and more car and truck buyers make their initial contact with your dealership via an inquiry over the internet. This trend is growing and many dealerships are already realizing a substantial…Continue
Great Managers - What Makes Them Good?
Started this discussion. Last reply by Mike Stoner Feb 16, 2011. 2 Replies 0 Likes
The following is one list of some characteristics common to all great managers. They are Great Communicators.Communicating is not just making sure you're understood but also listening and making sure…Continue
How Low Can You Go?
Started Feb 12, 2011 0 Replies 0 Likes
The "how low can you go" is in my estimation more an attitude we have than the customer. We worry the customer will be shopping so our answer is to throw money at them and once that starts it doesn't…Continue
Mike Stoner's Page
Latest Activity
Mike Stoner commented on Jim Radogna's blog post 10 Things to Consider Before You Blow Off the Idea of TransparencyMike Stoner commented on Mike Stoner's video
Vintage Chevrolet Car Sales Training Filmstrip
"Little has changed over the years. This "video" is about prospecting, data mining and how to filter that data to return your most likely prospects. They didn't call it data mining in 1962, it was just plain old prospecting."
Mike Stoner posted a videoVintage Chevrolet Car Sales Training Filmstrip
http://www.theshopperstopper.com This training material was mailed out to Chevrolet dealers in February of 1962, more than 51 years ago. The box it was maile...
Mike Stoner posted a blog post50 Year Old Training "Video"
I collect vintage sales training materials and included among the items I've collected are many of the old phongraph record and filmstrip materials. I was looking through some of these the other day and found one that the box it should from Chevrolet in had never been opened and that got me to thinking. I have found there is resistance by dealers and dealership managers to spending money on training. It is understandable when much of the time the materials are placed on a shelf and left…See More
Mike Stoner commented on Mike Stoner's video
Jackie Cooper on Your First Ten Words
"And this one is just for fun. The worlds shortest sales training video ever."
Mike Stoner posted a videoJackie Cooper on Your First Ten Words
http://www.theshopperstopper.com Legendary auto sales trainer Jackie Cooper on the importance of Your First 10 Words. Includes a highly effective greeting de...
Mike Stoner's video was featuredCar Sales Training - Jackie Cooper On Desking
The Desking Solution For Volume and Gross
Mike Stoner posted a status"As I look around the room for improvement I notice the walls are all mirrors. Do you see yourself in them?"
Mike Stoner posted a status"All improvement stops for those who think they are too old or too smart to learn. http://goo.gl/1MhVo"
Mike Stoner replied to William Demaree's discussion From Fixed Ops to General Manager"One of the best GM's I know did exactly that. Went from fixed ops to GM and made the dealerships and others they aquired leaders in the market and in their 20 group.
Here's a 29 second clip of him talking about it.…"
Mike Stoner posted a status"You can't fool all of the people all of the time but somebody is always trying. Especially in the car business."
Mike Stoner commented on Jim Radogna's blog post Transparency is Not a Dirty Word"1995 Seattle Ford Dealership. 5110 Units sold. 75 unanaswered Attorney General complaints. Dozens of BBB complaints. Seattle region worst in country for Ford CSI. Dealership second from bottom in the region. Dealership net profit $150,000. GM gets…"
Mike Stoner posted a status"The largest room in the world is the room for improvement. goo.gl/1MhVo"
Mike Stoner commented on Jim Radogna's blog post Transparency is Not a Dirty Word"This is how one of our clients advertises it.
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Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- Stoner & Associates, Inc.
- What is your current position within your organization?
- President
- What is your company website?
- http://www.theshopperstopper.com
- What is your Facebook page/URL?
- http://www.facebook.com/home.php#!/profile.php?id=897255623
- What is your LinkedIn page/URL?
- http://www.linkedin.com/pub/mike-stoner/8/43/a63
- How did you specifically hear about dealerELITE? If referred, who?
- Chris Saraceno
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- Sales and leadership experience and expertise in increasing volume sales and per car grosses on both the front and the back end of the sale.
Mike Stoner's Photos
Mike Stoner's Videos
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Just for Fun
Added by Mike Stoner 0 Comments 1 Like
Mike Stoner's Blog
50 Year Old Training "Video"
Posted on March 13, 2013 at 11:11pm 0 Comments 0 Likes
I collect vintage sales training materials and included among the items I've collected are many of the old phongraph record and filmstrip materials.
I was looking through some of these the other day and found one that the box it should from Chevrolet in had never been opened and that got me to thinking.
I have found there is resistance by dealers and dealership managers to spending money on training. It is understandable when much of the time the materials are…
Continue It's Only Words and Words Are All I Have
Posted on May 9, 2012 at 12:53am 0 Comments 2 Likes
Todays
“Tested Sentence That Sells”
This and future postings on the topic are not about philosophies or basic business principles but about those concrete words to say in customer interactions that greatly enhance the likelihood of closing a deal.
I’ll be sharing with you “Tested Sentences” that have been proven to be the most effective in getting us in auto sales into the fast lane on the road to a sale, and when…
Continue Book Recommendation
Posted on May 6, 2012 at 1:27pm 0 Comments 0 Likes
I just joined the Book of the Week Club here on dealerelite. There are only 5 members. Well, 6, now that I've joined. I noticed a couple of things.
This site is populated by members that virtually all promote continuing education for others and presumably believe the same holds true for ourselves. Apparently not when it comes to the Book of the Week Club. Todd Des Marais has done us all a service by attempting to start a group where members could recommend relevant materials…
Continue You Are Unstoppable
Posted on December 29, 2011 at 12:39am 0 Comments 1 Like
Human nature doesn’t believe a penny saved is the same as a penny earned. That is one of the reasons why the field of sales is preferable to other fields. The real worth of a salesperson is sure to be appreciated and adequately rewarded. No other employee can raise their own pay. If we are not succeeding, the fault is not with the field, but with us as sales people.
Salesmanship is the art of selling. Many people believe a successful salesperson is born, not made, that they succeed…
ContinueComment Wall (6 comments)
- At 6:35pm on September 29, 2011,
Pete Grimm said… Jaime and Shane are hunters. I've had the hunting vs NOT discussion with Shane before (about a leopard hunt he had). It brings in lots of money to SA, but there are many abuses. After Vietnam, I find hunting animals boring and cruel. Love my meat though. Jaime has a spread in E. WA that's about half the size of my daughter's reserve. Huge by WA standards.
Cheers,
Pete
- At 2:51pm on September 29, 2011, Pete Grimm said…
Wow Mike! I had no idea the "Shopper Stopper" had done so well up at Harris. Good on you. I think I accurately characterized (in a very short description) what it does. I always thought it would make a lot of sense but there was a great deal of resistance to invoice-up selling at Olympic, though frankly we found ourselves justifying margin with many of the same techniques - all the time - without a systematic approach.
Nice to connect with someone from my old stomping grounds. I've been sailing in the Bahamas, working on my daughter's 30 square mile wildlife reserve in South Africa, and playing golf at Hilton Head Island, SC (not all at the same time) since I sold out. I'll be back in Seattle during December. Maybe we can get together sometime.
Cheers,
Pete
- At 12:13pm on September 29, 2011, Pete Grimm said…
Mike,
Right. I bought the store from Jack in 1980. Sold it in January 2006. Being a LM dealer was not going to be a good thing for the next few years (Witness demise of Mercury franchise). I'm glad I wasn't there at the end.
Cheers,
Pete
- At 7:51pm on February 15, 2011,
CJ Romig said… I'll follow up with ya soon...are you doing any pro bono work with dealerships?!?!
Didn't know if you needed more practice to perfect your craft....
- At 9:08pm on April 13, 2010,
Chris Saraceno said… - Welcome, Add your photo and we will make you a featured member
- At 4:22pm on March 17, 2010,
Renee Stuart said… - Hey Stranger... I hope you are doing well!
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