May 2010 Blog Posts (33)

#8 ON AMAZON RIGHT NOW

IF YOU'RE NOT FIRST, YOU'RE LAST WAS ON FOX TV SATURDAY AND
IS NOW #8 ON AMAZON AND WE EXPECT TO HIT #1 TONIGHT!!!!!1


Second, third and fourth tier players will suffer long after economy recovers. You have to
take on the attitude to dominate…
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Added by Grant Cardone on May 30, 2010 at 9:32pm — No Comments

AdAgencyOnline.Net Interviews Brian Pasch On Automotive Advertising Experts To Review Automotive Advertising Network - AAN

AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time…

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Added by Philip Zelinger on May 27, 2010 at 9:53am — No Comments

Where do You Find Talented People?

What do the following Biblical personalities have in common: Moses, Gideon, Elisha, David, Nehemiah, Amos, Andrew, Peter, John, James, Matthew, Stephen, Phillip (the evangelist) and Paul?



If you answered that they were "recruited" into service you are correct. However, I'm looking for an even more insightful answer. Think again.…

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Added by Dave Anderson on May 26, 2010 at 1:30pm — 11 Comments

Close or Lose Memorial Day

Now is the time to get your troops ready for Memorial Day. Special Event are about closing not just about selling. Management you should start now by drilling your people on the following objections throughout the day to prepare them for the weekend.


Not Buying Today
Shopping Best Price
Best Price on the Lot
Price too High
Payments too High
Down Payment Too Much
Not Affordable
Not Enough for My…
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Added by Elena Rosaia on May 26, 2010 at 12:00am — No Comments

The New Breed of Shakedown Lawsuits

It seems like dealers just can’t catch a break when it comes to lawyers and lawsuits. Back in 2004, California businesses won a hard-fought battle against “shakedown” lawsuits with the passing of Proposition 64. Previously, the law had allowed any party to sue a company regardless of whether the plaintiff was directly affected. For example, lawyers were able to review car dealer ads in the newspaper, spot a violation of the Vehicle Code and file a lawsuit against the dealer, without any client… Continue

Added by Jim Radogna on May 25, 2010 at 7:59pm — No Comments

Conversion Rate Optimization for Your Dealership Website

Dealership website traffic is very important and there are many articles and blog posts about driving more people to your site whether it is SEO, SEM, Social Media or any other online marketing techniques, but today I want to talk about something else that is just as important. In fact I think it is more important. Focusing on your dealership conversion and how to optimize it is the real half of the equation that you need to… Continue

Added by Todd Smith on May 21, 2010 at 11:15am — No Comments

Don’t Be A Tiger Woods With Your Internet/BDC Dept.

Don’t Be A Tiger Woods With Your Internet/BDC Dept.



Does your store play the sales game with a style similar to Tiger Woods? Does your store “appear” to be a great professional, ethical and respectful player at first only to prove otherwise once a customer sets foot in your



store? Let me ask it another way; does your Internet and/BDC department perform like a competitive “pro” on your first nine holes of the sales game, getting them in the door- only to find your sales… Continue

Added by Maria Espinoza on May 19, 2010 at 5:37pm — No Comments

AdAgencyOnline.Net Links To Best Practices For Automotive Advertising Agencies With "Auto Industry Insiders"

Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on… Continue

Added by Philip Zelinger on May 19, 2010 at 3:52pm — No Comments

Mr. Auto Dealer are all your dead internet leads that you purchased really dead?

I have concluded my research and the bottom line is that dead leads are still possible car buyers and here is why..

Many dealerships do not have the time or the manpower to follow up on every internet lead that they purchase... when they first arrive in your CRM most finance managers or BDC staff will call e-mail or send out letters trying to get the customer to the dealership but 90% of the leads become stale real fast because of many different factors including poor phone skills or not… Continue

Added by Mark Hergert on May 19, 2010 at 11:17am — 1 Comment

Social Media, The New Top Of Mind & 5 Tips To Help You Create It



Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." One of their definitions anyway, and the one I liked the most!…

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Added by David Johnson on May 18, 2010 at 3:07pm — 1 Comment

Framing Success - Goal/Plan/Measurement

The last few years have presented some incredible challenges for the automobile business and its dealers. Those that have weathered the storm are now emerging stronger. They have learned how to do more with less, have a deeper appreciation for loyalty within their customer base, and believe they might have seen the worst...and survived. So what's the plan going forward?



The plan is to capitalize on the revitalization of the industry. To win back market share, unit sales, and restore… Continue

Added by Richard W. Burke on May 16, 2010 at 7:00pm — 1 Comment

Automotive Sales Training - The Death of the Traditional Salesperson

You may find this post a bit odd knowing that it is being written by a sales trainer. I believe traditional selling is dead on arrival. The days of hiring and building a well trained sales staff that executes all facets of the sale, follow up, prospecting, marketing, telephone skills and building a database of repeat buyers has for the most part been dead for a while.



Some of you reading this may be shocked or even angry at such a statement and declare that it is certainly not the…

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Added by Mark Tewart on May 16, 2010 at 8:30am — 1 Comment

Don't just sell em a car ..... ........

How about a little story about car dreams that come true .....



When I was a little girl ,around 8 years old, we were by all accounts very poor. My father drove an old black station wagon with red interior, so old that the floor boards in the back seat area were rusted through. We kids , six of us, had to sit with our feet on the center bump, so as not to have our feet fall through.I used to watch the road go by through the h***,somewhat curios,amused and afraid at times,that my foot… Continue

Added by Eve Witter on May 15, 2010 at 7:37am — No Comments

Beware the "Solomon Effect"!

I love the first nine chapters of 1 Kings, the story of King Solomon. Every time I read it, I’m reminded and warned again to avoid the “Solomon Effect”. Here it is: when Solomon was young and pursuing bold goals like building the Temple (a seven year project) and constructing his home (a thirteen year endeavor), he stayed close to God and put Him first. But just about the time his major objectives were accomplished and he had become fabulously wealthy—and perhaps bored—he turned his attention… Continue

Added by Dave Anderson on May 12, 2010 at 2:44pm — 3 Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Reinvent Themselves To Support Social Media

The role of automotive advertising agencies is changing along with the auto industry that they serve. Philip Zelinger, the President of Ad Agency Online, L.L.C. -- a national network of independent affiliated automotive advertising agencies and the host an automotive advertising resource / networking portal, http://AdAgencyOnline.Net -- has taken an active role to educate automotive advertising… Continue

Added by Philip Zelinger on May 12, 2010 at 2:27pm — No Comments

URGENT BROWNBACK AMENDMENT- NADA - ALL AUTO DEALERS

IT IS URGENT THAT YOU WANT THIS VIDEO- CLICK HERE AND WATCH NOW.

YOU MUST DO SOMETHING ABOUT THIS TOMORROW.

NOTNING MATTER, NOT A DEAL, NOT A PHONE CALL, NOT AN UP- NOTHING...

STOP WHAT YOU ARE DOING AND CLICK HERE or on the title and WATCH THIS VIDEO AND IT WILL TELL YOU WHAT TO DO.



IF YOU ARE A CAR DEALER, SALES PERSON,… Continue

Added by Grant Cardone on May 12, 2010 at 1:31am — No Comments

BROWNBACK AMENDMENT

GRANT CARDONE
FRIEND OF AUTO DEALERS EVERYWHERE

Please visit www.nada.org/brownback, e-mail legislative@nada.org, or call 1-800-563-1556.

Added by Grant Cardone on May 11, 2010 at 10:47pm — No Comments

WOW today was one of the best ever. went to Grant Cardone sall to Survive and Man let me tell you the words that came out of him is something everyone needs to hear, I gave him a 100%. And think ever…

WOW today was one of the best ever. went to Grant Cardone sall to Survive
and Man let me tell you the words that came out of him is something everyone needs to hear,
I gave him a 100%. And think everyone should run not walk BUT RUN!!!!! To see this man in
real life. Well Done Mr. Cardone. Continue

Added by Johnathan Spurgeon on May 11, 2010 at 7:06pm — No Comments

Automotive Sales Training - The Death of the Traditional Dealership by Mark Tewart

The traditional dealership is dead but some have not had their funeral yet. It seems as though as much as some things change in the auto industry, as many things stay the same. Every week our trainers observe things in dealerships that look and feel like the 1960's.



Let's take a look at some things still commonly observed in dealerships that are outdated and should be changed.



1) Manager towers - High towers built for managers where salespeople go to get their proposal…

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Added by Mark Tewart on May 11, 2010 at 9:00am — No Comments

Social Media is FAR AND AWAY More Important Than Auto Dealers May Believe!

Advertising Age reports http://bit.ly/cOnswP that 10% of those under 25 will respond to a text message during sex. 6% of those over 25 are willing and able to similarly multitask. There are more stats in the article. They all point to the fact that a lot of people of all ages are engaging in social media anywhere and anytime.

Added by Gregg Gerdau on May 10, 2010 at 12:52am — No Comments

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