With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and profitable. But there are two main problems with getting young professionals into the automotive industry: image…
ContinueAdded by Stephen Coambes on June 13, 2019 at 10:11am — No Comments
Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks". So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not. Somewhere in time a little boy or girl watched grandma do this, connected this imagery to the trying new ideas and suddenly a clever new boardroom analogy was born!…
Added by Jeff Novak on April 25, 2018 at 4:30pm — No Comments
Added by Dave Benson on March 31, 2017 at 10:22pm — 2 Comments
As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.
Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.
By…
ContinueAdded by Richard Keeney on March 16, 2017 at 1:30pm — No Comments
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo.
"Yesterday's closing techniques will no longer work with the tech savvy buyers,…
ContinueAdded by Richard Keeney on January 2, 2017 at 10:30am — No Comments
There is a lot of talk going on about car dealership turnover. It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between consulting dealers and working for dealers on a case by case basis over the…
ContinueAdded by Stan Sher on December 20, 2016 at 1:23am — No Comments
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…
ContinueAdded by Richard Keeney on November 30, 2016 at 12:00pm — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.
Since customer…
ContinueAdded by Mike Gorun on November 29, 2016 at 9:10am — No Comments
Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.
In …
ContinueAdded by Richard Keeney on October 26, 2016 at 2:30pm — No Comments
As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals.
You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…
ContinueAdded by Richard Keeney on September 27, 2016 at 10:30am — No Comments
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.
Our dealership motto:
100% of the customers will receive
100% of what we have to…
ContinueAdded by Richard Keeney on September 8, 2016 at 3:30pm — No Comments
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases.
Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…
ContinueAdded by Richard Keeney on August 12, 2016 at 4:00pm — No Comments
Added by Dave Benson on July 27, 2016 at 12:12am — No Comments
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the off-chance that you could learn a little something? You…
ContinueAdded by Richard Keeney on June 24, 2016 at 1:00pm — No Comments
Added by Richard Keeney on June 9, 2016 at 5:00pm — No Comments
In the 2015 NADA Workforce Study, one of the most shocking statistics to me was that only 33% of all sales consultants hired reached their three-year service anniversary; which means that 67% of sales consultants that were hired quit within the first three years.
The high turnover rate among car salespeople as a whole leads many dealers to shake their heads…
ContinueAdded by Mike Esposito on December 16, 2015 at 7:37pm — No Comments
Traditional hiring processes in the automotive industry are based on finding someone with past experience in the business. The types of questions you ask would normally have to do with past results and the candidate's reasons for leaving their last employer. In today’s Dealerships, especially for Salespeople, finding someone with previous…
ContinueAdded by David Lewis on November 12, 2015 at 10:24am — No Comments
Albany, N.Y. – November 9th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has been named a “Best Places to Work” in New York State’s Capital region by the Albany Business Review. Auto/Mate was one of nine companies honored in the medium-large category (companies with 50 to 149…
ContinueAdded by Mike Esposito on November 9, 2015 at 10:02am — No Comments
Albany, N.Y. – October 26th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Hiring the Best Employees." The eBook reveals the bottom line costs…
ContinueAdded by Mike Esposito on October 26, 2015 at 11:10am — No Comments
Automotive Recruitment Has Gone From High Technology And No-Touch, To High Technology And High Touch With The Inclusion Of A First…
ContinueAdded by Craig Lockerd on January 23, 2015 at 11:23am — 5 Comments
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