Preferred Vendor Debate Becomes a Hot Automotive Industry Topic In 2023 …

“Take it or Leave it” has been a very common theme occurring in the auto industry over the past two to three years. While it seems to be that customers are evolving and adapting to this moniker (or reality), is it something that we should be allowing to stay as a practice in our place of business?

Those of us that are taking a look at the bigger…

Urbandale, IA - January 23, 2023 - FlickFusion Video Marketing, the leader in automotive video and digital marketing software, has hired Taylor Nelson as Vice President of Corporate Strategy. In this newly established role, Nelson will develop and lead corporate strategies designed to enhance profitability, performance, and drive overall company growth.

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Difficult phone customers are the most nerve-wracking thing to deal with as a sales agent or customer service representative. Even if you have years of experience, having someone get upset or yell at you can just ruin your day. Luckily, there are skills that you can develop that make these calls easier and can even help you deescalate the situation successfully. …

We'd be lying if we said we didn't enjoy the stint when cars drove off the lot faster than we could purchase more inventory. But as that winds down, we must ask ourselves, "are we prepared to sell cars again?" Let's be honest; in the last three years, we could easily overcome objections, and more so, we could even hold record levels of gross. But did we actually follow a sales process in this frenzy? Most will…

There is nothing better than a well-oiled machine when it comes to working efficiency. On a dealership level, by that, I mean - everyone has a set of specific tasks, they focus on completing while co-workers perform separate/similar work for the greater good as well. In theory, this is the way a great business operates and succeeds. But is that truly the case when it comes to phone etiquette and process at a…

When it comes down to it, your dealership’s success relies fully on your ability to close sales successfully. There are various ways to accomplish this, but inbound and outbound sales have become the buzzwords of car dealership sales. But which one should you use, and how do you make them work for you?

Inbound vs. Outbound Sales

To understand how to use each sales method properly,…

Urbandale, IA—January 16, 2023—FlickFusion will be showcasing its award-winning Video Marketing & Communication platform, Nucleus, at the NADA Conference and Exposition in Dallas, from January 26-29 at booth #5102. Nucleus offers dealerships a fully-integrated video marketing and communication solution, including automated data-driven inventory videos, patented AI-driven interactive…

There are a few points to consider when debating on adding a service BDC. How big is your shop? What are your primary appointments being made? Are your advisors overworked, or can they handle making their own appointments? These are all important things to consider when determining whether a service BDC is right for your shop. 

A large shop should be bringing in much work. That statement alone…

It's hard to believe that March 2020 will soon be three years behind us. Digital Retailing became more than just a call to action on our websites three years ago. Many dealers quickly responded to the pandemic by offering customers the ability to purchase their vehicles online. Or in some cases, dealers provided at-home delivery. But just because dealers offered customers the ability to purchase their…

With the start of the new year, you should be looking forward to what you can do to make 2023 a success for your dealership. While there are endless marketing strategies to employ, having a solid outbound calling strategy should be at the core of your efforts. Whether or not it was successful for you over the last 12 months, there are things that you can do to make it more…

PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan Urroz as Chief Financial Officer and Matthew Groner as Chief Product Officer.

Bryan Urroz has spent much of the last decade in private accounting roles for companies ranging from mid-market to large global businesses. His comprehensive skill set gives him the ability to successfully navigate complex business environments, including strategy,…

Over the past few years, managers have been working to turn every stone in the dealership regarding opportunities. One phenomenal idea created is called an “upgrade” or “exchange” program. If you’re not up to speed, a sales associate spends time in the service lane, and their job is to speak to potential service customers and work to convert that customer to a new vehicle sale AND retain a trade from the…

Company Rebrands to Emphasize Focus on Revolutionizing the Customer Experience in the Automotive Industry

HOUSTON, TX. JANUARY 3, 2023 - TotalCX - formerly InteractiveTel - announced today the official launch of a new company name and branding. TotalCX reflects the evolution of…

As a customer, there’s nothing worse than being ignored or getting a response to your inquiry that doesn’t answer any of your questions. Before the world of Covid, many dealers heavily focused on answering leads in a timely fashion. Heck, even most, if not all, of the OEMs had standards in place to ensure that all leads were answered within a certain time frame. Yet during the height of Covid, when…

Appointment setting is one of the best ways that a dealership can get people into the showroom to buy a car. But if your agents don’t see success on the phones, it can feel like a waste of time. Luckily, proven training methods increase your agents' efficiency in getting people into your dealership and closing sales.

Hold Regular and Ongoing Training…

When breaking down the job of a service advisor in terms of selling work, a question that can get asked sometimes needs a bit more explanation. What is that question, you may ask?



Well, here it is:

To sell a job to a customer in the most effective manner possible… is it better in person or over the phone? A service department is a BUSY place. There’s always something going on…

The department-to-department handoff at a dealership is something that can be overlooked during the sales process. However, it’s a crucial step to creating a stronger bond between the dealership and the customer as a whole. Hearing, “I’ll buy a car from you, but I’ll never service my car here,” is something that should not be coming out of a customer’s mouth during the sales process. While that statement is…

According to Third Quarter 2022 Blue Sky Report^® by Kerrigan Advisors, dealership buy/sells increase 25% YoY as auto retailers overcome economic headwinds to achieve a 205% increase in earnings compared to pre-pandemic averages; dealers focus on expansion through acquisition with almost 50% planning to add one or more store, but low stock prices dampen public auto retailers buy/sells

Incline Village, NV – December 20th…