Featured Blog Posts – July 2011 Archive (88)

The Who, What, When, Where and How of Social Media Marketing Planning

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a real time and…

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Added by Stephanie Young on July 20, 2011 at 10:00am — 5 Comments

Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers

Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers



Atlanta, GA: After 14 years as the featured auto industry national columnist in Dealer Magazine, Jim Ziegler resigned to take his widely read articles to new and broader venues. In his column, The Dealer Advocate, Jim became known as the champion for auto dealers, and after sharing his insights with dealers and industry executives; he has helped change attitudes and policies with various… Continue

Added by DealerELITE on July 19, 2011 at 6:09pm — No Comments

Erik Qualman, bestselling author of 'Socialnomics' to keynote the 11th Digital Dealer Conference!

The 11th Digital Dealer Conference & Exposition is excited to announce that our keynote speaker will be Erik Qualman, best-selling author of "Socialnomics"!

 

 

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…

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Added by Arnold Tijerina on July 19, 2011 at 3:00pm — 1 Comment

Meltdown Management

As a sales manager, I hosted a daily sales meeting like every good sales manager should.  Like all good salespeople do, the sales team would come to the meeting with their list of “should-haves” and “could-haves” if only “blah-blah” was true.  This would often take the wind right out of my sails and tarnish the…

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Added by Stephanie Young on July 19, 2011 at 9:30am — 16 Comments

How important is Coaching?

 

Coaching…or should I say…continual coaching… is THE… most important ingredient in running a successful business….

 

But with so much time…effort…and money being spent on coaching …why isn’t it more effective??

 

Let’s take a look at coaching as a whole…

 

 

It goes without saying…that coaching …as with…

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Added by Jim Kristoff on July 18, 2011 at 1:53pm — 13 Comments

Groupon Doesn't Work for Selling Cars

I recently asked Dealer Elite Members what they thought of using Groupon to sell cars- no matter what we all think the idea seems to have fallen flat.  REad the complete article at…

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Added by Kathryn Carlson on July 18, 2011 at 12:24pm — 3 Comments

Nicki Allen with Classic Mazda and Classic CDJ featured in AutoSuccess Magazine | New Attitude

Nicki Allen of Classic Mazda and Classic Chrysler Dodge Jeep of Denton gives new perspective to some traditional ideas in the automotive business.  A focus on new technology defines a new attitude for these Texas dealerships. Click the image above for the full feature.

 

Added by Joseph Little on July 18, 2011 at 11:16am — 1 Comment

How to think like a automotive consumer!

The biggest mistake salespeople, sales managers and BDC staff make is that they let notes in their CRM or on paper convince them not to call customers back. As I always say you need to get the consumer out of you before you make the call. Someone is going to be sold and the question is who. How can you expect to re-motivate customers to visit the dealership if you are not convinced when you call them. The question is are you selling them or are they selling you?…

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Added by Ian nethercott on July 18, 2011 at 9:19am — No Comments

15 Minutes A Day

 

Do you remember the ad you answered for your first sales job at a dealership?  What was the minimum education level they wanted?  PhD?  Masters?  Not likely.  Most have listed that you need a high school diploma for consideration.  And, as I recall, no one ever really checked.  If that's the minimum, what if they told you that to be really successful you'd need the equivalent of five college educations? …

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Added by John Fuhrman on July 18, 2011 at 7:34am — 10 Comments

How important is the latest technology

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”



What sort of equipment does your digital automotive marketing agency use? Do they… Continue

Added by Paul Potratz on July 16, 2011 at 9:30am — No Comments

Tag Your Blogs Posts With Authorship Markup Tags

On Google's quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on Google's Authorship tags.



Larry posted the transcript of the call to Google+ and with all the… Continue

Added by Brian Pasch on July 15, 2011 at 2:44pm — No Comments

Larger showrooms do not mean more sales, the opposite is true

This post is attributed to my colleague Tim Rose at AM Magazine in the UK http://www.am-online.com. It poses some very interesting views on the future direction of retail outlets as a result of some major research carried out in the UK regarding solus vs multi-franchise outlets....

 

"Research from a global automotive consultancy is likely to add weight to some carmakers’ demands for solus dealerships when dealers’ current…

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Added by Simon Bowkett on July 15, 2011 at 11:36am — No Comments

A Five Question Dealer Survey

We are always looking to keep on top of what the market wants.  The easiest way to do this is to ask.  But, we want to reward you for your time by entering you into our contest for answering five short questions.
 
If your survey is selected, you will receive one of three possible rewards.  Send it to thedealerresourcegroup@gmail.com.
 
1st - A Gift Certificate for $1,250 good for any…
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Added by John Fuhrman on July 15, 2011 at 10:26am — No Comments

Create Your Own Positive Path

 

Create Your Own Positive Path

 

Your attitude influences your world and everything you do in it.

It defines the energy you send out and, in turn, takes shape and color in your circumstances.

If you…

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Added by Jack Higginbotham on July 15, 2011 at 10:01am — 1 Comment

Are YOU a Victim??

Have you ever heard someone say …

 

“it’s not MY job”

 

Or….

 

Finger point at another employee,……..

thus blaming them for the shortfall??

 

 

Or better yet, make up an elaborate story to simply cover their butts??

 

These people suffer from “victimitis”….

 

They feel they are the victims in every situation. They never hold themselves accountable and everyone else is…

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Added by Jim Kristoff on July 15, 2011 at 9:25am — 1 Comment

Recruiting Talent and Processes. Are they Related?

Our recent poll, "What is the number 1 challenge most dealers have with improving profits?" shows that RECRUITING TALENT and PROCESSES are the #1 challenge to improving our profits as dealers. The question now becomes:

 

  • Are RECRUITING TALENT and…
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Added by DealerELITE on July 14, 2011 at 12:00pm — 14 Comments

Sales Staff Recruiters: Don't Spoil the Apple Barrel

“What is the number one challenge most dealers have with improving profits?”  1) Employee Turnover, 2) Capital, 3) Inventory, 4) Process, and 5) Recruiting Talent.  Of those polled, 30% answered “Recruiting Talent”.

It is not rocket surgery (it is easier to build a rocket than trouble shoot and repair one) as to how talent affects the dealership’s bottom line.  What puzzles me is why…

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Added by Stephanie Young on July 14, 2011 at 11:00am — 8 Comments

dE Exclusive interview with IntellaCar

1. How long have you been a Dealer Elite member?

We joined Dealer Elite from the inception of IntellaCar to help us stay on top of emerging trends during our development process. We wanted to be a part of the Dealer Elite platform that integrates best in class for a variety of different processes.



2. What do you like best about Dealer Elite?

Dealer Elite members are among the most cutting edge, innovative and engaged dealers, who are…

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Added by DealerELITE on July 13, 2011 at 4:46pm — 2 Comments

Penske Closes the Gap with AutoNation

The Penske Automotive Group is catching up to AutoNation in the total revenue department. A few years ago, AutoNation was generating about $20 billion in annual revenue, while Penske was at about $8 billion.

 

Penske has narrowed the gap considerably generating $10.6 billion last year to AutoNation's $12.4 billion ($12.5 if you round up). And now Penske has added about $257 million worth of revenue with today's acquisition of Crevier BMW in Santa Ana, CA. Crevier is the fifth…

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Added by Cliff Banks on July 13, 2011 at 4:28pm — 3 Comments

You are the total package

You have everything you need to be an impact player in this world. You are equipped with unique talents to reach your potential. When you discover your talents and and refine your skills,you become unstoppable. There are no extraordinary people out there, only…

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Added by Marsh Buice on July 13, 2011 at 9:39am — 8 Comments

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