WHERE’S THE GROSS?

How do I hold more gross? 

Gross is only a dirty word if you don’t have it. 

Tip's from Synergistic Selling.

Avoid the 3 top excuses for being a low grosser.  

Especially avoid the 3 worst gross killing closes

Learn the power 5 techniques to recapture lost gross NOW!

Where have the grosses gone? Have we forgotten the process of…

Great interview with Mark O'Neill. DealerTrak Technologies is leading the Automobile Industry with software solutions for dealers to help make the process of buying a car simpler and more customer-centric.

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people…

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of…

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

• Are customers shopping your competitors right on your showroom floor?

• Has your dealership become over-run with smart phone engaged consumers, and you…

Maybe you think you're disciplined...

Forgive me for saying this, but from where I now stand, it is quite apparent to me that there is way more opportunity for improving profitability than most dealership managers are aware of. I certainly know looking back on my career (and I thought I was very pro-active) that there was so much more opportunity to be realized than I was able to completely grasp at the time.

Most people agree that there is more upside potential left on the table, they are just not…

When I read these questions on the Careerbuilder site http://personified.com/faq (Frequently Asked Questions) this is what I see. Their FAQ section should stand for Frequently Averted Qualities!



Question:

Why doesn't Source and Screen offer a guarantee on a hire?

Answer: Because if you don't hire the people…

If I've heard this once I've heard it 1,000 times. "We've tried all the traditional means to find techs, from dangling 'We're hiring Techs' banners out front, to newspaper ads, to radio spots, to online job postings, to auto specific job boards. We've even tried offering finder's fees to our internal employees, but we JUST CAN'T FIND ANY TECHNICIANS AND NOW we just…

Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women.

Women-Drivers.com asks women to complete an optional 25 question survey about their dealership experience after completing a dealer review. An amazing ninety-two percent of women complete this extensive survey primarily to share their experience with other…

Are You Selling in the Zone?

Recently, I came across some old notes I took at a Half-A-Car training meeting about twelve years ago. The notes were centered around being focused and prepared to sell, a state of mind that some call being “in the zone.” There are some concepts that are timeless, and, even after more than a decade later, these stand the test of time.

Being in the zone is about more than just focus and experience, it is actually a different…

Stop Being Reactive And Start Being Proactive



Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.

On this episode of…

Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to record peaks, according to Q3 Kerrigan Quarterly Blue Sky Report;

Kerrigan Advisors announces new private equity/family office advisory to meet evolving market needs

Irvine, CA, December 2, 2014 – U.S. dealership buy/sell…

You may still be feeling full from a big Thanksgiving meal and an overload of college and professional football but we are glad you have joined us for another Used Car Market Report from Black Book. Yes, it was a short week of market activity, but there are still some highlights to point out.



Gas prices at the pump fell another $.07 for the week to reach $2.82 per gallon, now $.47 below…