Labor Day, one of the last major car holidays of the year. During this holiday, dealerships can expect to have a treasure trove of customers, new and returning, whom are looking to take advantage of the ongoing deals featured at the dealership. There's a few reasons for this onslaught of customers, all happening on the last weekend of summer. The three-day weekend allows shoppers ample time to shop, and with new…

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten…

Mobility, Car Sharing and the Future of the Automotive Industry

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI…

A dealership’s CRM, the center of the sales operations. This sales tool has the capacity to work in tandem with the sales team to efficiently and successfully sell more cars. However, as is the case with so many dealerships, the staff and management are either misusing its functions or not understanding its capabilities. The largest…

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority.  The generation of Americans born between 1980 and 1995 are leading a change in purchase behaviors and trends. Growing up in a digitally-connected…

Why Auto Dealers Must Embrace Digital Marketing

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by …

3 Ways the Automotive Industry Can Reach Mobile-First Consumers

Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a …

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 …

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).

According…

Key Insights into Understanding the 2016 Car Buyer’s Journey

Car shoppers today are online before they ever step onto your dealership’s lot. And while this trend is not new news, a study commissioned by Cox Automotive through IHS Automotive confirmed that this is new normal for car shopping. Although dealerships may understand this, many have not made the switch from…

With a plethora of selection when it comes down to buying or selling your vehicle, there are a few different factors that come into play. You will want to know that your best interests are in mind, that you will be treated with friendly and helpful customer service, and that you will get the best bang for your buck. As a customer, it is hard to tell whether a sales person actually cares about your well being, or if they are simply using you for your purchase. If you live near the Ontario…

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has become one of the most successful ways to engage consumers across the internet and social…

In this industry we often do things simply because they have been done before. Why not throw out the rulebook and do things because we SHOULD or WANT to? You don’t need anyone’s permission to pave the way for your dealership. It all starts with an idea that becomes a plan to present to those who need to buy in. You need to be that voice. I know it seems far fetched…

Auto/Mate is conducting its third annual survey about online information resources. As auto dealership employees, where do you get your industry news? How do you rate the various trade publications, social media networks and industry trade shows as information sources you can trust? We want to know!

This survey has fewer than ten questions and can be completed in less time than it takes to finish your cup of coffee. Participants who complete the survey will be automatically…

ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" The eBook shares management and leadership principles proven to increase customer loyalty and generate higher profits, such as focusing on employee…

Take Flight to INSIGHT!

As announced on AutoDealerLive: Courtesy of Car Lister, the first 50 dealers and managers who fill out the contact form at http://insightcustomerloyalty.com/freeairfare/ will receive…

Customer Loyalty and Retention Conference to provide complimentary two-night room stay with paid registration for all dealership attendees.

INSIGHT15 Customer Loyalty and Retention Conference will be held on March 24-26, 2015 at the Rosen Shingle Creek Resort in Orlando, FL. The Insight Media Team, united with its media…

The struggle for a competitive edge requires skill enhancement. Knowledge of products, technology and problem solving all take on new meaning while working with today’s customer.

Consumers no longer accept mediocre presentations, canned closing questions and product demonstrations that lack comprehensive knowledge. The customer is and will continue to be, more prepared for the buying process. They will ask questions that an untrained salesperson will not be able to…