Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast to its rival MySpace. Now, it’s 10 times bigger and commands more time of humans than any other website.

The problem is that it’s not the…

The new Renault Clio was carried by Facebook Likes in the “Like Challenge”. See the story and video.

A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault Netherlands.

Online likes measured the passion…

From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…

If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.

This year’s…

It’s currently the middle of winter and you know what that means. Time to go to the beach!

Okay, so that’s not a normal conclusion that one might come to in most places across the country. Even in sunny California, the beaches are pretty barren in the middle of winter. That’s all real word stuff. We’re talking about…

Maybe it's just me, but it seemed like the Super Bowl ads were a little skimpy this year, and not as creative as years past. Less companies participated, and the ones who did seemed to have either put less thought into their commercials, or are possibly reading their audience incorrectly. I didn't feel particularly inspired to try a new product this year, as opposed to being pushed to think about products in a new light in Super Bowls of yore.

This makes me wonder: was this just an…

We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart …

First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for selected dealerELITE members. Shown below are the details, terms and conditions.

1. Scholarship Request Submissions MUST be from a car dealer, dealership…

The new MySpace is in the testing phases as we speak. People are exploring in the wilderness of Beta-version social media, but are they liking what they find? It it something your dealership or your Digital Marketing Company should be paying much attention to?

So…

Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any …

Like Y2K and Twilight: Breaking Dawn before it, the Mayan Apocalypse has thus far failed to bring about the end of the world. The solar flares didn’t fry us, the meteor didn’t send us the way of the dinosaurs, and Cthulhu remains slumbering his ancient slumber in the abyss. This surprising survival on the part of the human race has left many people asking, “What now?” Well, don’t…

Technology has a double edged sword and equally can be "our killer" as much as it can be our "life savior". It also holds opportunity and our success at hand.

The biggest and most important problem I see for many car dealers is that most fall into being a "follower" and not "leader". Our concern and effort to what others are doing has much time, money and focus invested…

#1 Korean singing sensation Psy has unseated pop idol Justin Bieber on the YouTube charts.

“Gangnam Style” officially became the most-viewed video in YouTube history Saturday, beating out previous record-holder, the Biebs’ “Baby.”

Clocking in at 805 million views, the video that spawned invisible horse dancing bests “…

Five Important Benefits for Car Dealerships with High Performance Business Development Centers (BDC)

1. Accountability:

First and foremost and good, functional BDC center should be able to provide your dealership with accountability. Being able to accurately track numbers and statistics though not the primary role, is an…

Are you using Guest Blogging? VIDEO: http://guestblogging.com/

The Flip Side?

"Matt Cutts Talks Guest Blogging (Again) And Article…

It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.

It’s nice to get back to blogging but I have to admit that I feel a bit off the pace. Writing is like exercise; once you are out of practice the first time back takes longer and…

The basic Law of Reciprocity states: To give and take mutually.

I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…

We are proud to announce that once again, our founding partner and senior trainer, Anthony Bartoli, will be a featured speaker at the 13th annual Digital Dealer Conference.  Anthony will be speaking with Rich Lucy and discussing "How To Build An Internet Department From The Ground Up" (http://www.digitaldealerconference.com/s peakers/). 



In addition, dealers and vendors will be able to…