I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant. And, in my experience, most audiences find long cluttered sentences a frustrating read. A great slogan to go by really is KISS – Keep It Simple…
ContinueAdded by sara callahan on October 24, 2018 at 9:55am — No Comments
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.
When you have comprehensive customer data, you know something…
ContinueAdded by Scot Eisenfelder on October 5, 2018 at 10:12am — No Comments
We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct.
Well, does it really matter? In a word, yes.
When dealing with your friends, you can…
ContinueAdded by sara callahan on August 15, 2018 at 10:02am — No Comments
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible with traditional media.
Even some forms of traditional media have become digital, such as radio,…
ContinueAdded by Steve White on July 5, 2018 at 9:51am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of employees in how to properly interact with customers and treat them … well,…
ContinueAdded by sara callahan on June 28, 2018 at 9:30am — No Comments
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet happened.
The ones and zeros that began streaming…
ContinueAdded by Steve White on May 31, 2018 at 9:34am — No Comments
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Doing this consistently can lead to news stories, conference speaking spots and…
ContinueAdded by sara callahan on May 17, 2018 at 9:31am — No Comments
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?”
For marketing to be effective, it must reach the right audience at the right time.…
ContinueAdded by sara callahan on May 10, 2018 at 9:33am — No Comments
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Think about it. Those consumers you send your messages to aren’t in an…
ContinueAdded by Steve White on April 23, 2018 at 9:55am — No Comments
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?
Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:
Added by Scot Eisenfelder on April 18, 2018 at 9:42am — No Comments
Added by Steve White on February 27, 2018 at 9:39am — No Comments
Added by sara callahan on February 9, 2018 at 9:33am — No Comments
“Over the next three years, the biggest trend in our products will be the growth of video.”
-Mark Zuckerberg
If you’ve heard the news, many are…
ContinueAdded by Timmy D. James on February 2, 2018 at 9:57am — No Comments
Added by Steve White on November 27, 2017 at 9:32am — No Comments
Added by Devin Daly on October 17, 2017 at 9:44am — No Comments
Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.
So, how does this affect you? Watch this episode of Hard Facts to find out!
We’d love to hear what you have to say. Comment…
ContinueAdded by Paul Potratz on June 2, 2017 at 3:53pm — No Comments
In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.
Having in mind such a huge impact it may have on your car dealership customers, we have conducted a small research and drawn up a list of 5…
ContinueAdded by Thomas F. Jung on May 31, 2017 at 8:39am — No Comments
This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.
We’d love to hear what you have to say. Comment below…
ContinueAdded by Paul Potratz on May 30, 2017 at 4:39pm — No Comments
Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 4:33pm — No Comments
Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.
There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…
ContinueAdded by Paul Potratz on May 19, 2017 at 2:25pm — No Comments
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