By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new research portal where consumers can find information and…
ContinueAdded by Joe Orr on August 31, 2016 at 9:07am — No Comments
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases.
Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…
ContinueAdded by Richard Keeney on August 12, 2016 at 4:00pm — No Comments
Hi,
It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...
I am here to tell you that there is a…
ContinueAdded by Stan Sher on July 22, 2016 at 3:00pm — No Comments
Have you lost your home keys? Or, do you want to improve this? A professional locksmith can assist you in this situation. Lock system is the main source of ensuring your safety along with your property. But this is quite true that we often neglect this particular mechanical item and for that we have to pay. Auto locksmith service is…
ContinueAdded by Diyana on July 11, 2016 at 4:00am — No Comments
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you need to get them in here!” But here’s the deal- I am hearing that people are only…
ContinueEvery business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that know how to sell cars. But very few…
ContinueAdded by David Metter on June 17, 2016 at 4:49pm — 1 Comment
Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…
Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments
Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry.
Recently I have become very concerned, as there is one particular trend that could be with us in the very…
ContinueAdded by Joe Orr on June 7, 2016 at 9:31am — No Comments
Added by Kelly Bianchi on June 1, 2016 at 10:59am — 9 Comments
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Watch these episodes to help develop your brand and become a successful business!…
ContinueAdded by Paul Potratz on May 31, 2016 at 4:58pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who performed a certain action or engaged with specific content. From these discoveries, you can personalize your website based on relevance.…
ContinueAdded by Paul Potratz on May 27, 2016 at 10:22am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
If…
ContinueAdded by Paul Potratz on May 24, 2016 at 11:34am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an advertising or marketing…
ContinueAdded by Paul Potratz on May 20, 2016 at 3:57pm — No Comments
What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …
ContinueAdded by Paul Potratz on May 17, 2016 at 2:23pm — No Comments
For some reason, the widespread use of text messaging by American smartphone users has only begun in recent years. Compared to Latin America and Europe, the United States is just starting to take advantage of the diverse functionality of Short Message System (SMS) marketing.
It was not until 2014 that Americans really embraced text messaging. Whereas mobile phone users in Europe essentially grew up with advanced SMS…
Added by Roy Revill on May 11, 2016 at 4:01pm — No Comments
On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley. In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …
ContinueAdded by Paul Potratz on May 10, 2016 at 5:14pm — No Comments
You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.
If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…
ContinueAdded by Paul Potratz on May 6, 2016 at 9:02am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…
ContinueAdded by Paul Potratz on May 3, 2016 at 3:19pm — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's Hard Facts now for more info!…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments
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