Reshaping The Industry’s Economy
The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the largest generation according to the U.S. Census Bureau.
Women of all age groups are…
ContinueAdded by Anne Fleming on October 4, 2017 at 1:43pm — No Comments
‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.
A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…
ContinueAdded by Anne Fleming on September 13, 2017 at 11:41am — No Comments
Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …
Added by Mike Gorun on July 6, 2017 at 9:29am — 1 Comment
Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.
From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.
Which begs a few…
ContinueAdded by Anne Fleming on June 21, 2017 at 1:12pm — No Comments
Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.
Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by women who are then directly responsible for decisions involving vehicle maintenance and service appointment scheduling.
This…
ContinueAdded by Anne Fleming on June 7, 2017 at 1:26pm — No Comments
Discover 5 things the 2017 U.S. Women's Car Dealer Report will help you understand your female clientele better in this interview on CBT News with Joe Grubb.
Added by Anne Fleming on May 5, 2017 at 3:31pm — No Comments
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.
Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.
By the Numbers
From our…
Added by Anne Fleming on May 3, 2017 at 1:07pm — 1 Comment
An estimated 8.2 million new cars will be bought by women this year. It is critical that dealers’ websites cater to this substantial segment of the market.
The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said it was “helpful or…
ContinueAdded by Anne Fleming on April 5, 2017 at 4:20pm — No Comments
This year mobile text messaging celebrates its 25th birthday. Many things have happened since 1992 when the first text (in history) was sent. Since then, texting truly has become a cultural phenomenon, and it has undoubtedly changed the way people communicate, both among themselves, and with companies.
But how did it emerge in the first place? Let’s…
ContinueAdded by Thomas F. Jung on April 4, 2017 at 10:34am — No Comments
Customer satisfaction is one of the burning issues in businesses today. To invest or not to invest into CS improvement? Many companies are still in doubt whether their investment will pay off at the end of the day. Using quantified examples and appropriate methodology, Cisco and IBSG (Internet Business Solutions Group) have drawn up a report with their point of view…
ContinueAdded by Thomas F. Jung on March 16, 2017 at 9:58am — No Comments
In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!
Women-Drivers has just compiled our annual comprehensive report on…
ContinueAdded by Anne Fleming on March 9, 2017 at 5:14pm — 3 Comments
Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that consumers, in general, believe that a used vehicle at a…
ContinueAdded by Chris Miller on February 27, 2017 at 9:19am — 1 Comment
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are…
ContinueAdded by Anne Fleming on February 22, 2017 at 1:00pm — 1 Comment
In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop a strategy for recall repairs. I could not fit them into…
ContinueAdded by Chris Miller on February 9, 2017 at 8:47am — No Comments
Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.
At The Dealership
1. Buying a car in a relaxed, zero pressure environment.
2. Child care made available during the test drive and negotiation process.
3. A 3-day return…
Added by Anne Fleming on January 18, 2017 at 1:19pm — 1 Comment
As we make our New Year’s resolutions and reflect on 2016, which was a less than perfect year for our industry, filled with recalls and declining consumer confidence due to lack of parts availability to quickly fix these recalls, I thought it may be a good time to look ahead to 2017. In that spirit, I’d like to offer some simple tips that can help improve the service…
ContinueAdded by Chris Miller on January 6, 2017 at 10:05am — No Comments
So you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your business is drawing in more customers than you can handle. You have volume, but…
Added by Jeff Cowan on November 14, 2016 at 1:08pm — No Comments
Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!
Women & Reviews: A Closer Look…
Added by Anne Fleming on November 9, 2016 at 10:42am — 1 Comment
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.
Why Emotions Matter
During the buying process, your customers will experience a range of emotions. You know this. It is important…
Added by Anne Fleming on October 26, 2016 at 4:43pm — 4 Comments
Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?
Brag Boards
Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of…
Added by Anne Fleming on October 5, 2016 at 6:48pm — No Comments
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