What's the worst thing that could happen if you ask a customer to…

Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to gain new customers by any means necessary. Radio, Print and TV ads…

The key to achieving good ROI with social media and social marketing lies in the business understanding of how to correctly use CRM as a process and not just software. The secret is in their understanding of the R in CRM as a process for establishing meaningful relationships. The challenge however, is that as businesses seek out technical solutions as a means of automating…

The knowledge that dealership professionals possess is inadequate to do the job for which they are hired. These individuals receive the bare minimum training necessary for them to interact with clients during the in-dealership sales process and in most cases, no more. This approach to professional development is wreaking havoc on all of the other processes that…

When it comes to training and the development of dealership professionals, what continues to bear true is that the ambiguous expectations of the results that the dealerships are trying to achieve is the primary reason for dissatisfaction and buyer’s remorse. For this reason, I have reinforced to my clients when I consult or train that “what you cannot define, you…

Process improvement programs from TQM, to EDGE, to EXCEL, to CEE & more…all these acronyms represent the manufacturers’ commitment to proactively impact the customer experience across their diverse distribution channels. The objective for all is the same; implement systems & processes that will equip their dealers with tools and strategies, which they will in…

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can help bring your dealership…

Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow.  What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks.  What they both also have in common is that they are both very much hated and reviled by so many.

From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…

The Admiral Auto Group Raises over $900 for March for Babies!

For the 2nd year, a team of Admiral employees, friends and their families participated in the March for Babies walk which took place on April 27th at the Ocean City Boardwalk. Thanks to the The Admiral Auto Group including…

The internet is fundamentally changed the way people find, discover, share, shop, and connect.  And, in the current digital marketplace, the automotive dealership industry has to shift their advertising strategies to make sure they move ahead of the competition.  Building an effective SEO campaign will help your dealership leverage a completely customized solution for driving traffic and generating more sales.  Marketers are shifting their budgets away from “interruption”…

Fact: 93% of all buyers interested in buying a vehicle start their search on the internet.…

In today’s digital space, marketers are shifting their budgets from “interruption” advertising.  This is why Palm Beach County Affordable SEO is so critical to the success of local auto, boat, motorcycles and boat dealers.  An SEO firm can help you create an inbound marketing campaign that will render your dealership a competitive advantage; enhancing online reputation and…

Over 50% of your customers are smartphone users. This makes mobile a topic worth the attention of every dealer.  Just about every expert will agree that all businesses must have a strong Mobile Marketing strategy.  Such a strategy involves making nominal changes to your marketing plan to include mobile as a method to reach out to new customers and keep in touch with existing ones.

There is a lot to take into consideration when discussing Mobile. By now your business should…

SEO for Car Dealers: Why You Should be Using It

“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately…

In case you missed the live broadcast yesterday you can check out the show with @marktewart on U-Stream bit.ly/19lRwWd

No, I am not crazy and yes I am talking about the well known shock jock known for his outrageous radio show. Howard Stern is a genius for many reasons and they all apply to how you can succeed as a salesperson, manager and entrepreneur.

Let’s examine several of the reasons and the lessons that can be learned. First of all, lesson number one in business is to never be boring. Although, you may not agree with Howard Stern’s humor or persona, he certainly isn’t boring and that…

So, the most interesting occurrences have been happening to me at work lately and I thought I would share in a blog post. I primarily work with private sellers who are interested in trading their vehicle and work to help them find the best deal…

Estates, minivans and SUV’s... Why is it that we tend to regard all the big, bulky cars, the ones that drive like boats, the big, clunky, uncool ones as mummy mobiles? Why can't a hardworking parent drive something with a little bit of style and class to it? Something that offers a fair bit of luxury and handles like a dream? Something like the Mercedes E63 AMG?

Practical Considerations

Now obviously, there are practical…

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.