Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
That is no longer the case.
Customers expect more personal interactions, and targeting the wrong customer is more…
ContinueAdded by Dean Martin on April 25, 2019 at 10:24am — No Comments
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.
Mobile devices are always at hand, can be used almost anywhere, and are…
ContinueAdded by Timmy D. James on April 25, 2019 at 10:13am — No Comments
We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate!
If you…
ContinueAdded by Veronica Dunford on April 24, 2019 at 9:47am — No Comments
Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team
April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced the appointment of…
ContinueAdded by Dan Beres on April 23, 2019 at 10:36am — No Comments
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.
Your customers either aren't getting the message, or they set it aside and forget…
ContinueAdded by Scot Eisenfelder on April 19, 2019 at 10:57am — No Comments
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.
In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…
ContinueAdded by Jim Flint on April 19, 2019 at 10:22am — No Comments
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…
ContinueAdded by Jeff Giere on April 18, 2019 at 10:15am — No Comments
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…
ContinueAdded by Jeff Giere on April 18, 2019 at 10:15am — No Comments
When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.
Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.
The person that is making the video,…
ContinueAdded by Timmy D. James on April 17, 2019 at 10:18am — No Comments
One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…
ContinueAdded by Dan Beres on April 16, 2019 at 10:34am — No Comments
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.
If you are an auto dealer in Florida or New York, your website is likely under scrutiny by lawyers representing potential customers. They review…
ContinueAdded by Ed Barton on April 5, 2019 at 10:32am — No Comments
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut…
ContinueAdded by Todd Smith on April 5, 2019 at 9:00am — No Comments
How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of several years in the service drive.
But providing a great…
ContinueAdded by Courtney Evans on April 5, 2019 at 9:00am — No Comments
As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital…
ContinueAdded by Dean Martin on March 29, 2019 at 10:00am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…
ContinueAdded by Jim Flint on March 22, 2019 at 10:12am — No Comments
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.
If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…
ContinueAdded by Scot Eisenfelder on March 15, 2019 at 10:41am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Today,…
ContinueAdded by Jim Flint on March 15, 2019 at 10:27am — No Comments
Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…
ContinueAdded by Jeff Giere on March 14, 2019 at 10:39am — No Comments
Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the car-buying transaction online -- from start to finish.
Dealerships should certainly…
ContinueAdded by Michia Rohrssen on March 14, 2019 at 10:19am — No Comments
Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…
ContinueAdded by Brett Sutherlin on March 12, 2019 at 10:33am — No Comments
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