This is a story about a phone call I received several months ago from a service director who had recently attended our NCM^® Institute class, Principles of Service Management I. Although not her real name, I’m going to call her “Debbie” throughout the…

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within 10 years, retail as we know it will be unrecognizable”,…

After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buying and selling fake Twitter followers is booming, according to a study by Barracuda Labs: Among the top 100 Google search results for the term "buy Twitter followers" are…

For those of you who know a little bit about me, you know that I  worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can…

When I lived in Okinawa, Japan for four years I learned a significant amount of how their collective culture works. In particular, their management style is vastly different from that of the Western culture. Things like verbal arguments, tantrums, and egos were non-existent in the workplace. How could that be so? One word--kaizen. Read …

   I came accross a very interesting story the other day that I wanted to share with you. It's a story from Alexander Calandra called the Barometer Story. For those of you that have read some of my other posts (here or other forums), You know I like to keep things Simple and Fresh. This story is an intersting way on how to throw creativity on top of that.

Most of us sell / advertise in a similar way. Albeit, print, radio, TV, social, Low price leader, Give away the funny…

VinSolutions Announced as Platinum Sponsor of AutoCon 2012

Automotive CRM vendor will also exhibit the latest CRM technology, sponsor a cocktail reception and present a keynote address.…

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure…

What an Apple Store Can Teach Dealerships about Selling Accessories

Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners…

Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

When my Dad was about the age of my youngest, he was homeless, walking down the middle of a city street, the buildings on both sides burning so fiercely that the asphalt was melted, sticking to his shoes and those of his parents and younger brothers.  Bodies were piled on the sides of the road like stacks of firewood.  The day before had been Hitler’s birthday and the…

As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…

Blood drips red from the wounded vest

Bullets richochet by and time slows down

The air thickens as breath escapes his chest

The senses grow weary with every sound

The eyes of his friend swell up with fear…

Jody DeVere

CEO

AskPatty.com, Inc.

www.askpatty.com/getcertified

Cell : 805-208-1008

eMail: jdevere@askpatty.com

Twitter:…

Do You Really Know How Powerful you Are?..!



What is real power? Is it Brute Force? Money? Influence? Size? Popularity? Your Position? Your Title? The # of People You Lead? ..... etc...



All of us have the ability to INSTANTLY change the course of our lives. THAT"S RIGHT... INSTANTLY...



What allows us to do that is given to all of us at birth and is with us throughout the rest…

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR.  The funny thing was, I checked to make sure I dialed the right number.

Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line, (please enter your account #) that when we actually get someone it makes us feel…

Online Dealers Claim Fundamental Rights

Bill of Rights Provides Foundation For Future of Internet Sales…