If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies and banks send electronic statements and incentivize…
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Added by Scot Eisenfelder on February 12, 2018 at 9:21am — No Comments
Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and…
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Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 9:44am — No Comments
Added by Scot Eisenfelder on February 7, 2018 at 9:33am — No Comments
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone calls and emails. While these both are useful and should…
ContinueAdded by Ujj Nath on February 6, 2018 at 10:00am — No Comments
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…
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Added by Mike Gorun on January 30, 2018 at 9:22am — No Comments
As a dealership there are many ways you can identify if…
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Added by Scot Eisenfelder on January 22, 2018 at 9:30am — No Comments
Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without the help of a single live person.…
ContinueAdded by Ujj Nath on January 17, 2018 at 9:30am — No Comments
In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal. However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…
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Added by Scot Eisenfelder on January 15, 2018 at 9:43am — No Comments
If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.
This time of year is generally crammed with reports, RDRs, OEM face downs and…
ContinueAdded by Mike Gorun on January 9, 2018 at 9:16am — No Comments
I once heard influential thinker Michael Porter say that strategy is as much about what you choose not…
Added by Scot Eisenfelder on January 8, 2018 at 9:26am — No Comments
When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding facilities, hir…
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Added by Mike Gorun on December 26, 2017 at 9:30am — No Comments
Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and…
ContinueAdded by Mike Gorun on December 19, 2017 at 9:35am — No Comments
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this…
ContinueAdded by Mike Gorun on December 12, 2017 at 9:09am — No Comments
I know that in writing this article, I’m completely violating the first rule of the fight club. However, my guess is that your dealership doesn’t have one, so I’m willing to risk the wrath of Tyler Durden to help you get started…
ContinueAdded by Mike Gorun on December 4, 2017 at 10:33am — No Comments
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